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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Sep 9, 2018

Welcome to another episode of the Startup Selling Podcast, in today’s episode we have Brandon Bruce the Co-Founder and Chief Operating Officer at Cirrus Insight.

Since founding the company in 2011, Cirrus Insight has been listed in the Inc 5000 ranking for three years in a row… A list of the nation's fastest-growing private companies.

Cirrus Insight is an all-in-one sales productivity platform with world-class Salesforce integration. 250,000 people use Cirrus Insight and its sister products Attach.io and Assistant.to to work faster and smarter from the inbox and calendar. It allows you to Track emails, schedule meetings, set follow-ups and more, right from your inbox...

In my conversation with Brandon, we covered a lot of the early days at Cirrus Insight. We focused on how Brandon and his Co-Founder, Ryan Huff, built the company from 0 to +250,000 users…

Some of the topics that we covered are:

  • Getting their first users.
  • Converting them into paying customers.
  • Pricing in the early days Vs Pricing now.
  • Making their first sales hire.
  • The bottom up sales strategy.
  • Creating your product roadmap based on feedback.
  • Using partners to sell your product.

Brandon grew up in Los Olivos, a small California town of 800 people and had only

one classmate in grade school.

He loves endurance sports and raced his bicycle 508 miles across Death Valley in 2002 as part of the Furnace Creek 508 (https://www.the508.net/). He finished in 35 hours and 7 minutes. He also enjoys hiking, camping, and building with Legos. Brandon lives in Knoxville, Tennessee with his wife, Tricia, and their two children, Sonoma and Carson.

Brandon’s advice for Entrepreneurs and Founders:

“Stay curious.” & “Have the ability to make decisions.”

Where to find Brandon on the Interwebs:

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