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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Jul 15, 2019

In this episode of the Startup Selling Podcast, I sat down with Alex Berman. Alex is the chairman and founder of a marketing and lead generation agency called X27. 

 

Alex is responsible for generating millions in B2B sales for his clients over the course of his career. He also creates weekly YouTube videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place.

 

He’s also a former director of marketing at the 60-person, three-time INC 5000 agency in NYC and a YEC member.

 



Some of the topics that we discussed in today’s podcast are:

 

  • Creating emails that will get you a meeting with top Fortune 500 executives.

 

  • How to craft a good email from subject line to closing, and how to iterate until you get it right.

 

  • Alex’s use of YouTube for lead gen in his own business.

 

  • The 3% Rule - Why you shouldn’t edit your marketing copy or the email template you’ve written. 

 

  • The differences between sales and marketing and why they should be separated in a company.



Links & Resources Mentioned In This Episode:

 



Listen & Subscribe to The Startup Selling Show Here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

As a Startup, if you’re interested in how to solve a problem, how to build a product, and most importantly, how to impact your customers and change your industry, feel free to grab a copy of my recently released book called: “Stop Hustling, Start Scaling: Ramp Up Your Startup’s Repeatable Revenue with The Q Framework”

 

And, if you’re interested in learning more about Startup Selling, one of the easiest ways for me to help you is to give you a (free) copy of my book called: “Startup Selling: How to Sell If You Really, Really Have To And Don’t Know How.”Just go to www.startupselling.co and you can download your free copyright there.



Thanks so much for listening!

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