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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Jul 9, 2019

Social Selling Strategies Using LinkedIn, Video & More: An Interview with Autoklose CEO Shawn Finder

 

In today’s guest episode I had the privilege of sitting down with CEO and Founder Shawn Finder as we discussed the topic “Social Selling Strategies Using LinkedIn, Video & More.”  

 

Shawn is the CEO and Founder of Autoklose; the first sales email automation platform powered by machine learning. Their searchable database is jam-packed with millions of verified B2B leads. Pick a niche, generate a targeted list, turn autopilot mode on, and you’re done. You don’t have to make cold calls or deal with a gatekeeper anymore. 

 

In addition, Autoklose is a well-rounded outbound sales platform featuring an automated lead generation software, email drip campaign management tool, and different CRM integrations. 

 

Some of the topics that we discussed in today’s podcast are:

 

  • Shawn’s background and how he made the transition from finance to sales. 

 

  • How to use social media as part of your outbound outreach and campaigns - specifically LinkedIn

 

  • Content development - How to get more likes, comments, shares, and reviews.

 

  • The importance of being the “Brand” and using the different networks even before using the new automated platforms.

 

  • The right way to use LinkedIn to build your network - starting from sending an invite to interacting with the prospect.

 

  • When the best time to post on your social network is when you have a super busy schedule.

 

  • New and improved software tools and features to promote your business on LinkedIn.



There you have it. Thanks for listening. 





Links & Resources

 

Find Shawn Finder on LinkedIn: www.linkedin.com/in/shawnfinder

 

Autoklose: autoklose.com

 

LinkedIn Live on TechCrunch: techcrunch.com/2019/02/11/linkedin-debuts-linkedin-live-a-new-live-video-broadcast-service

 

Meet Leonard: meetleonard.com

 

Automate your work on LinkedIn with Linked Helper: linkedhelper.com







Listen & Subscribe to The Startup Selling Show here:

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Also, if you’re interested in learning more about Startup Selling, one of the easiest ways for me to help you is to give you a (free) copy of my book called: “Startup Selling: How to Sell If You Really, Really Have To And Don’t Know How.”  https://www.startupselling.co

 

Just go to www.startupselling.co and you can download your free copyright there.



As a Startup, if you’re interested in how to solve a problem, how to build a product, and most importantly, how to impact your customers and change your industry feel free to grab a copy of my recently released book called: “Stop Hustling, Start Scaling: Ramp Up Your Startup’s Repeatable Revenue with The Q Framework”

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

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