“Daily Dose: Dude – Are you good?”
This kid was 8-years-old and he needed to know. This was serious business – a birthday party kickball game with all of his friends from school.
Another dad and I jumped into the mix to make things interesting for the kids.
Team captains were selected and it was time to pick teams. This 8-year picked his best friend first, and when it came time for his next pick, the best friend pointed at me and said – “Pick him! Pick him!”
With my running and training regimen, I’m a pretty athletic-looking guy. Not to mention I’m a 45-year-old adult playing against a bunch of kids. It was pretty obvious to me that he should pick me net.
But none of that mattered to him. He didn’t know about the three Ironmans. He didn’t know about my 100- and 200-mile ultramarathons.
To him, I was just another person in the crowd. All he wanted to know is if I was going to help him win. That’s it. Plain and simple.
It’s like that with your company.
Your customers don’t care about your funding. They don’t care who your investors are. They don’t care about what you’ve done before. They don’t care about your past success.
All they care about is what you can do for them, right now, today. Can you help them win in their game?
He did pick me, and when he did, I felt like I had something to prove to show him that he made the right choice.
Completely silly, right? But that’s how it should work. Nothing is a given.
Earn every customer. Help them win.
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