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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
May 10, 2021

In a recent podcast, I shared how CONSISTENCY is a key principle in my ultra-running, business, and life in general.  

 

Three (3) strategies that have helped me are...

 

1/ Schedule Everything

 

I mean EVERYTHING, so I can see what time is actually available in my day & where I can trim or trash tasks that are low-value negative value.

 

I add my Saturday trail runs to my wife's calendar. She sends me calendar invites for when she's horseback riding or flying so that we always know what each other planning around these important personal activities where we want to be consistent.

 

2/ Communicate & Plan a Reward

 

Tell your team and your family WHY it's important that you do that thing you want to do consistently.

 

Get some skin in the game – if you hit your target, you'll do an ice cream parlor crawl, or you'll buy a new camping gear to use this summer.

 

3/ Start Small. Quick wins. Build momentum. 

 

Say your goal is to hit a target of 100 outbound touches per day. 

 

Commit to 30 minutes a day for the first week, then build up to 45 minutes, then to 60 minutes.  

 

Start by nailing down 10/day. If you try to go from 0 to 100, even if you hit 90/day, then you'll feel like you failed. Focus on what you learned to improve the next day or week.

 

Listen to the full podcast here:

 

https://www.linkedin.com/video/live/urn:li:ugcPost:6785276717863878656/

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

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