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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Oct 12, 2021

If you’re a company founder like me, you know it’s time for the big push in Q4 to hit those EOY targets and set ourselves up for an even bigger 2022 and beyond.

 

When we’re out there pushing on our SALES – finding new customers, growing revenue, and jumping to the next level this year – we tell ourselves that we’ll hustle and grind, to do whatever it takes to hit our target. The hustle and hard work are a given – they’re are table stakes for being in the game…

 

But, whether we’re the only one driving sales at our company, or we've got a team around us that’s hustling and grinding, the problem we find is that hustle doesn’t scale. It’s not the way to build a company in the long run.

 

We know it’ll be satisfying (and required) to nail our number, but if we don’t “know how” we got there, or a team member leaves and takes their “know-how” with them, then we’re stuck with “no how” to replicate and build on the result for the years ahead.

 

That’s why building SYSTEMS along the way is critical. While we’re driving hard for every next customer, we also need to think about REPEATABILITY in our SALES PROCESS. 

 

This requires real leadership, a hefty dose of emotional intelligence, focus to be our best SELF – for our customers, for our team, and for our loved ones who are supporting us every day.

 

How are we managing the team and the process? Are we providing the right leadership our company needs? Are we taking care of our SELF first so that we can be at our best every day?

 

When it comes to creating repeatable, scalable growth, today, tomorrow and for the next ten years ahead, the theme of SALES, SYSTEMS & SELF should be front and center every day for all of us. 

 

So that we can all learn and grow together, over the next 3 months, I’m going to focus all of my time and attention on “SALES, SYSTEMS & SELF” – for my own company, with our clients, and with you.

 

On Mondays, look for a tactical SALES tip that you can put to work ASAP that's designed to help you boost your revenue.

 

On Wednesdays, we’ll focus on SYSTEMS – I'll teach about the selling frameworks required to build a startup's repeatable sales process.

 

Friday's focus is on our SELF – I'll share a personal #GoFarther strategy that will help you Do More, Be Happy & Surprise Yourself as a leader and as an individual.

 

I’m excited and grateful to be able to bring this to you.

 

Are you in?

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

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