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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Jun 23, 2021

 

Startups are ultramarathons, even though most of us are sprinting every day –

 

Sprinting to the next product release...

 

Sprinting to nail down the next sale...

 

Sprinting to get to the next funding round...

 

Even though you're sprinting every day, it's important to remember that the path you chose is a long journey.

 

Over the past six months, I've been training for the Western States 100 – the oldest, arguably most prestigious ultramarathon in the world. Over 7000 people wanted one of the 369 spots available.

 

I'm a week away from the starting line, and over the past six months, I've learned a lot about myself, what's possible and how to break ceilings I didn't think I could break.

 

My goal is not just to finish the race, but to finish in under 24 hours to earn the Silver Buckle Award.  It's going to be close, and I'll execute my best race, and even then I might now make it.

 

The struggle is guaranteed; success is not.

 

I'm sharing a few "Lessons from the Trail" – how running and building a startup is just like training and running an ultramarathon.

 

Here's the first installment.



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