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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Aug 25, 2020

In this episode of the Startup Selling Podcast, I interviewed Greg Accardo.

 

With over 20 years of business and sales experience, Greg serves as the Director of the LSU Professional Sales Institute. Since 2015, he has been in the Department of Marketing conducting extensive work developing and executing strategy, acting as the industry liaison, chief fundraiser, managing budgets, overseeing internships and placements, overseeing & coaching the university sales team and sales competitions, job fares, and other PSI events.

 

Greg teaches two sections of undergraduate classes for Professional Sales and Sales Practicum. He also teaches Advanced Professional Sales and Negotiation Tactics & Strategies for LSU Executive Education. 

 

He successfully launched a CRM education program in partnership with HubSpot for all current and future LSU PSI students.

 

Some of the topics that we discussed in this episode are:

 

  • The evolution of sales as an academic pursuit. 
  • The evolution of inside sales and how it went from telemarketing to a true sales position. 
  • The development and science of marketing and how it has augmented the evolution of sales.
  • The percentage of business majors coming out of college to focus on sales as their first job.
  • National and International sales competitions occurring across the country.
  • How you as an employer can be involved in these sales competitions as a judge, sponsor, etc.

Link & Resources:

 

Greg on LinkedIn: https://www.linkedin.com/in/greg-accardo/

 

LSU Professional Sales Institute: https://www.lsu.edu/business/psi/index.php

 

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

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