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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Ep 127: How to Successfully Tell Stories That Get Customers Excited to Buy: A Conversation with Stephen Steers 0
Sep 27, 2021

In this episode of the Startup Selling Podcast, I interviewed Stephen Steers.

 

Steers Consulting Group is a global training and consulting company helping Entrepreneurs, successfully tell stories that get customers excited to buy.

 

They don‘t teach you sales in school. They don‘t teach you how to be confident. They don‘t teach you how to be out in the world and how to make a way for yourself. But that’s what Stephen’s here for. 

 

Some of the key topics that we covered in this podcast are:

 

  • 3X3X3 Framework – knowing the three (3) categories of people that you’re telling stories to, what are the three (3) stories that you need to tell, and what are the questions to answer to the three (3) people. 
  • Name it, Tame it, Claim it – How to start to construct a story for yourself and for the people you’re telling the story to.  
  • Founder branding versus company branding.
  • Stephen’s origin story.

 

Links & Resources

 

Website: www.stephensteers.com

Instagram: @stephensteers_

Linkedin: www.linkedin.com/in/stephen-steers



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