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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Feb 8, 2022

In this episode of the Startup Selling Podcast, I interviewed Jess Todtfeld.

 

Jess shows executives and c-suite leaders how to BE Magnetic — how to quickly gain the confidence and skills to master speeches, presentations, and media interviews.

 

Jess, CSP, is one of the leading communication and media training authorities in the U.S. With more than 17 years as a communication trainer and consultant. Todtfeld helps CEOs, business executives, spokespersons, public relations representatives, experts, and authors to become more confident, more in control, and to create more results from their speaking engagements and media appearances.

 

He brings with him 13 years of experience as a TV producer for NBC, ABC, and FOX, having booked and produced over 5,000 segments. Jess’ time in front of the camera includes features reporting, guest spots on national/international news programs, and hosting of “America’s Premiere Experts” and “Times Square Today” (2015-2019) which has been broadcast on ABC, NBC, FOX and CBS affiliates in the U.S.

 

As a guest, Jess went on to set a Guinness Record for being interviewed the most times in 24 hours… 112 different interviews on radio.

 

Some of the topics that we covered are:

 

  • The importance of having storytelling as a key skill.
  • How to be specific and memorable in your storytelling.
  • How to avoid data dump when you’re telling stories to your customers.
  • How to use examples to emphasize key points to deliver with your audience.
  • How to think about public relations and the logistics that it takes to market the right way.



Links & Resources: 

 

Jess on LinkedIn: www.linkedin.com/in/todtfeld

 

Meet Jess Todtfeld: www.bookjess.com/how-can-jess-help-you

 

Cell:  (917) 207-1039 

 

SalesQualia Live Events: salesqualia.com/live_events



Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

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