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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Jun 28, 2022

In this episode of the Startup Selling Podcast, I interviewed Jen Spencer.

 

Jen Spencer is the CEO of SmartBug Media®, a leading Intelligent Inbound® marketing agency that assists both B2B and B2C e-commerce businesses in growing revenue by generating leads, scaling revenue operations, and building market awareness through digital content, design, and web development.

Jen is an influential thought leader in the sales, marketing, and revenue operations space, regularly speaking at B2B conferences as well as serving as a mentor for revenue leaders through Pavilion's Rising Executives Program. She also started and hosted a weekly podcast called SmartBug on Tap for several years before launching the new Intelligent Inbound Podcast® aimed at challenging the status quo for inbound marketing with inspiring stories from some of marketing's most innovative and successful players. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to a great partnership. She loves animals, technology, the arts, and really good Scotch.



Some of the topics that we covered are:

 

  • At what stage of your business should you consider hiring a Marketing Agency?
  • What is the importance of having sales-minded marketing people or marketing-minded salespeople?
  • What can you do as a startup in terms of marketing; if you are not ready to hire a marketing agency as yet? 
  • What are the signals to know it's time to hire a marketing agency? 



Links & Resources: 

 

Website: https://www.smartbugmedia.com/

 

LinkedIn: https://www.linkedin.com/in/jenspencer/

 

Twitter: https://twitter.com/jenspencer

 

The Intelligent Inbound® Podcast: https://open.spotify.com/show/1MV0CnkTDtCupFnPJzJLFG?si=2452443647174d73



Listen & subscribe to The Startup Selling Show here:

 

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