About this episode:
Websites & Resources mentioned in the podcast:
Christien Louviere is a Brand Coach and the Managing Partner of SellPersonal where he helps CEOs fix their marketing problems. Christien hosts the “SellPersonal Podcast” where his guests have included Tucker Max, David Williams, David Hornik and Kyle Porter.
In this episode, Christien and I talk about marketing strategies for startups, and frequent mistakes that startups make on the marketing front. Topics include:
- How to run Facebook & LinkedIn ads campaign more effectively
- How to find and hire marketing consultants
- Content Selling vs Content Marketing
- The Amway Hack to running marketing webinars
- and much more!
- 3:30 - Christien’s fundraising work with The Leukemia & Lymphoma Society
- 7:15 - Christien’s work at SellPersonal
- 9:45 - Why a chasm often exists between marketing and selling in startups
- 14:00 - Building a Buyer Persona for early customers
- 16:00 - Challenges of using cold leads vs early customers that were acquired via relationships and network
- 20:00 - Finding your 10x ROI for your product or service for your customer
- 24:30 - What tasks & activities a startup founder should be doing, and what mistakes are often made; Creating ONE lead generation content piece for your target Buyer Persona
- 26:30 - Hiring marketing consultants, the complexity of Facebook & LinkedIn ads
- 30:00 - Facebook & LinkedIn ad targeting
- 32:30 - The $50 Public Relations Hack to target editors and bloggers in your market
- 35:30 - Value of marketing webinars vs white papers
- 39:30 - Content Selling vs Content Marketing
- 42:00 - Running & recording webinars, reusing content as blog posts & white papers
- 50:30 - "The Amway Hack" in running webinars
- 52:30 - Atlanta as a technology & startup hub
Websites & Resources mentioned in the podcast:
Christien Louviere:
SalesLoft: www.salesloft.com