Info

Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
RSS Feed Subscribe in Apple Podcasts
Startup Selling: Talking Sales with Scott Sambucci
2024
March
February


2023
July
June
May
April
March
January


2022
November
October
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
September
August
July
June
May
February


2017
December
November
October
May
March
February
January


2016
November
October
June
April
March
February


2015
December
November
October
September


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
May 27, 2020

In this episode of the Startup Selling Podcast, I interviewed CEO at Chorus, Jim Benton.

 

Jim joined Chorus.ai as CEO to bring Conversation Intelligence, the fastest-growing category in sales technology, to the masses. 

 

As a former Co-Founder of ClearSlide and CEO of Apollo, Benton’s career is defined by revenue generation and applying the voice of the customer. 

 

Chorus will continue delivering solutions to improve the consistency and quality of the customer experience, quota attainment, and shortening new-hire onboarding for high-growth teams, like those of Zoom and MongoDB.

 

Some of the topics that Jim and I discussed in this episode are:

 

  • Sales Productivity – connect rates and follow up meetings resulting from the initial conversation.
  • How many times have phrases like “COVID” come up in your conversation?
  • Tactical changes that can be made to the way that you’re operating your sales team. 
  • How the work of a salesperson has changed as we enter into this new way of selling.
  • The importance of getting clear on the problems and who the buyers are on the other side of the table.
  • The importance of bringing both sides of the executive team to the meeting.
  • The importance of authenticity. Give your team permission to be human in their conversation.
  • Jim’s experience cold-emailing Steve Jobs and how he got a deal between Ticket Master and Apple.




Links & Resources

 

Chorus.ai: www.chorus.ai

 

ClearSlide: www.clearslide.com

 

Jim Benton on LinkedIn:  www.linkedin.com/in/benton




Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

0 Comments
Adding comments is not available at this time.