Ep. 90: SaaS Growth – Sales vs Self-Serve, Internal Realities & Impact Areas: An interview with Aaron Krall

In this episode of the Startup Selling Podcast, I interviewed Aaron Krall.

 

Aaron Krall helps SaaS companies drive more leads, convert more users, and accelerate growth. His proven, done-for-you systems and frameworks have increased conversions, automated sales, and reduced churn for companies like Reply.io and IBM.

 

Aaron also runs the largest SaaS community in the world: SaaS Growth Hacks on Facebook. 

 

He lives in Salt Lake City with his wife, Natalie, his son, Arlo, and dog, Penny.

 

Some of the topics that Aaron and I discussed in this episode are:

 

• Self-Serve vs Sales – What are the types of products that work with a self-serve system versus the types of products that require a sale.
• Selling vs Marketing – When & how should you be marketing and how should you be selling?
• What makes a good marketing strategy?
• Internal vs External Realities – How you can use your internal realities as part of your marketing strategy.
• What are key metrics that you should be looking at in your Marketing?
• The importance of looking at your metrics on a weekly basis and identifying the impact areas within the business.

Links & Resources

 

Aarons Linkedin profile: www.linkedin.com/in/aaronkrall

 

SaaS Growth Hacks: www.facebook.com/groups/SaaSgrowthhacking

 

Understanding Your Customer’s Desired Outcome: sixteenventures.com/customer-success-desired-outcome

People & Products mentioned:

Bench: www.bench.co

Sujan Patel: sujanpatel.com

Mailshake: www.mailshake.com

ClickFunnels: www.clickfunnels.com

Superhuman: https://superhuman.com/

Russell Brunson: www.russellbrunson.com/hi

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.