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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Jun 10, 2020

In this episode of the Startup Selling Podcast, I interviewed Carson Conant.

 

Carson Conant is the CEO and Founder of Chicago-based sales enablement solution provider Mediafly.

 

Having grown up in an entrepreneurial family, Carson is no stranger to the challenges and rewards of building a company from the ground up and assembling a brilliant team to successfully execute on his vision. 

 

Under Carson’s leadership, Mediafly has been recognized as an Inc. 5000 Fastest Growing Company for five consecutive years, one of Inc.’s Best Workplaces of 2018, and a Best Place to Work by Crain’s Chicago Business. Mediafly’s software is currently leveraged by top Fortune 500 companies including PepsiCo, MillerCoors, Disney, and Goldman Sachs.

 

Some of the topics that Carson and I discussed in this episode are:

 

  • What does sales enablement mean?
  • The difference between marketing and sales content.
  • When and how to use content in your sales process.
  • The lessons from marketing and its functions in an organization.
  • When to update your content whether it is a video presentation, case study, or powerpoints.
  • When is the best time to establish a sales-enablement role in your organization? 




Links & Resources

 

Mediafly: www.mediafly.com

 

The Evolved Selling Institute: www.evolvedselling.com

 

Carson Conant on LinkedIn: ww.linkedin.com/in/carsonconant




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