Info

Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
RSS Feed Subscribe in Apple Podcasts
Startup Selling: Talking Sales with Scott Sambucci
2024
May
April
March
February


2023
July
June
May
April
March
January


2022
November
October
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
September
August
July
June
May
February


2017
December
November
October
May
March
February
January


2016
November
October
June
April
March
February


2015
December
November
October
September


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Aug 11, 2020

In this episode of the Startup Selling Podcast, I interviewed Todd Caponi.

 

Todd is the author of the 3x best-book-award-winning, The Transparency Sale, a speaker & workshop leader as Founder & CEO of Sales Melon LLC, and the Managing Director of Chicago’s VentureSCALE. Todd is also a multi-time C-Level sales leader, a behavioral science nerd, and has guided two companies to successful exits.

 

Some of the topics that we discussed in this episode are:

 

  • Tommy Boy the movie and ways to set up the distinction between Authenticity and Transparency. 
  • Todd’s book – The Transparency Sale.
  • The importance and techniques to disarm your prospects using The Transparency Sale method.
  • Ways to be truthful when it comes to measuring ourselves.
  • The Result’s Formula – It looks at four specific KPIs that if you’re moving in the right direction, larger changes and growth will occur in your sales or company.
  • Prospecting and the importance of adding value.
  • The importance of focusing and doing firmographics studies

 

Link & Resources:

 

Todd Caponi on LinkedIn: www.linkedin.com/in/toddcaponi

Todd Caponi on Twitter: twitter.com/tcaponi

The Transparency Sale: www.transparencysale.com

Book: The Transparency Sale: amzn.to/2BxenrF

Media Kit for more information: www.transparencysale.com/mediakit

Five Great Rules of Selling by Percy H Whiting: amzn.to/2XHRo5Y

 

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

 

0 Comments
Adding comments is not available at this time.