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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Oct 13, 2020

In this episode of the Startup Selling Podcast, I interviewed Andy Paul.

 

Andy has written two award-winning sales books, Zero-Time Selling and Amp Up Your Sales, is ranked #8 on LinkedIn's list of Top 50 Global Sales Experts. He has consulted with some of the biggest businesses in the world including Square, Philips, Grubhub, and more, making him one of the leading voices in the sales industry today. 

 

With more than 175,000 followers on LinkedIn, Andy is a highly sought-after speaker and sales sage who has made it his life's work to bring you strategies and insights that enable you to generate more wins and massive value. 

 

Some of the key topics that we discussed in this episode are:

 

Topics & Key Words:

 

  • The importance of relationships in Sales
  • Courage
  • Sales Manager vs Sales Coach
  • Misallocation of Attention
  • Productivity Growth: https://www.bls.gov/lpc/prodybar.htm
  • Returns of Time Invested
  • Parado

 

 

 

Link & Resources:

 

 

Andy Paul on LinkedIn: www.linkedin.com/in/realandypaul

Andy Paul: Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions: amzn.to/30IxUQ0

 

Sales Enablement Podcast with Andy Paul: 

www.ringdna.com/sales-enablement-podcast-with-andy-paul

 

Herbert Simon: Bounded Rationality: amzn.to/33IYeeK

 

Herbert Simon: Administrative Behavior:amzn.to/2Gv112x

 

Paradox of Choice: amzn.to/33IROwd

 

Peak-end Rule: en.wikipedia.org/wiki/Peak%E2%80%93end_rule

 

New B2B Buying Journey & its Implication for Sales:

www.gartner.com/en/sales/insights/b2b-buying-journey

 

The Identification of Solution Ideas during Organizational Decision Making:

www.jstor.org/stable/2632813

 

Meet Liverpool's secret weapon: throw-in coach Thomas Grønnemark: es.pn/3nE9qBx

 

Zero-Time Selling: 10 Essential Steps To Accelerate Every Company's Sales: amzn.to/3nvfZpD

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

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