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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Feb 2, 2016

This SalesCast is brought to you by, well, SalesQualia. Check out the Startup Selling Program, a 90-day program focused on finding customers, growing revenue and building your sales process.

In this episode, Scott and Robert discuss the 10-Day Sales Call Challenge, a short, focused project to help build familiarity towards the sales process and understanding how to develop metrics for success. Key areas we cover are:

  • What is a 10 Day Sales Call Challenge, and how to be ready to do the challenge. 
  • The things to do to keep up with 10 calls a day, and creating familiarity towards a sales opportunity.
  • How to make that first contact with a prospect and suggestions to find worthwhile channels.
  • How to create metrics of success, the biggest piece of learning Scott has made and things to really stress on.

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We hope you enjoy the podcast and would greatly appreciate feedback! Any suggestions on future topics you would like to hear covered and/or podcast guests you’d like to hear would be great! Enjoy!

Podcast Notes

02:00 – What is the 10 Day Sales Call Challenge?

03:30 – How to be ready and able to do the 10-day challenge.

08:10 – What are you doing to keep that pipeline filled or to keep up with 10 calls a day.

11:55 – How to make that first contact with a prospect to go into the whole 10 calls.

17:05 – Try and create familiarity towards a sales opportunity 

21:00 – How much better of a response you have in an InMail message versus just doing straight cold calling.

24:05 – What are some other you know avenues, some other portals you would use to try and yourself out there, try and find some more of these prospects for your 10 days sales calls challenge.

28:40 – Suggestions to finding good and worthwhile channels, and how to create metrics of success.

33:05 – What is the biggest piece of learning that you have made so far? 

36:10 – Things to really stress on.

Resources mentioned or related to this podcast

  • LinkedIn, World's Largest Professional Network
  • Quora, The best answer to any question.
  • Twitter, An online social networking service.
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