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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Startup Selling: Talking Sales with Scott Sambucci
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Now displaying: Page 1
Mar 15, 2016

This SalesCast is brought to you by, well, SalesQualia. Check out the Startup Selling Program, a 90-day program focused on finding customers, growing revenue and building your sales process.

In this episode, our special guest Patrick Campbell, Co-Founder and CEO at Price Intelligently, discusses the hardest parts of pricing products for startup CEOS, the fears associated with not making a sales because of price, his survey method for identifying the price prospects are willing to pay for your product, and how to deal with raising a product’s price and the associated retention drop off. Key areas covered:

  • Understanding that pricing is a process that needs to be revisited regularly and how to avoid common mistakes startups make when pricing their products.
  • Establishing value metrics for your product to help make clear to current clients and future prospects the worth of your product and potential price increases as you continue to develop your product.
  • How to survey clients and prospects with four simple questions to discover what your product is actually worth to your market.
  • Methods of retaining customers and avoiding harmful churn when raising your product price points as you build out your product.

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We hope you enjoy the podcast and would greatly appreciate feedback! Any suggestions on future topics you would like to hear covered and/or podcast guests you’d like to hear would be great! Enjoy!

Podcast Notes

03:26 – The hardest thing for companies to learn about pricing their products.

08:50 - How does an entrepreneur deal with the fear of not wanting to blow a deal?

11:56 – Always make sure that your price increase is worth it.

14:50 – Guidepost suggestions to try.

16:10 – Four main questions recommended to ask.

24:00 – Finding the value metric and making sure reinforce value with your price.

25:10 – How to handle customers who are used to pay per user and how to overcome that bureaucratic barrier.

31:20 – How would you recommend handling that price question when it’s too early to actually give a price?

39:30 – Recognizing the problem children.

42:00 – Handling a price range that’s large.

43:20 – When you’re better off charging more than trying to charge less.

48:30 – Should your price be exactly 100 or can it be 99?

Resources mentioned or related to this podcast

  • Aytm.com Ask Your Target Market, Online market research.
  • Profitwell, Financial metrics for your subscription business.
  • Wildbit – We create web products to help business
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