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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Nov 30, 2021

In this episode of the Startup Selling Podcast, I interviewed Marylou Tyler.

 

Marylou is the author of Predictable Revenue and Predictable Prospecting. She has worked with a number of co-authors and produced a book that will certainly help any startup company out there. Being one of the best sales enablement strategists, she is an expert when it comes to maximizing your resources and is always willing to share her knowledge to anyone who needs help.

 

This podcast focuses both on the incredible things that a startup business owner can do to improve sales and the common mistakes everyone should avoid. 

 

Some of the key topics and questions that we covered in this podcast are:

 

  • Internalizing Your Competitive Position
  • Six-Factor SWOT Analysis
  • Developing an Ideal Account Profile
  • Compel with ContentTM
  • McKinsey’s MECE model
  • How you can send your emails wisely, and so many more



Links & Resources

 

Marylou Tyler on LinkedIn: www.linkedin.com/in/maryloutyler

 

Marylou’s website & book-related resources: maryloutyler.com/swag

 

Jeremey Donovan on LinkedIn: www.linkedin.com/in/jeremeydonovan

 

(Amazon) Book by Neil Rackham: SPIN Selling

 

(Amazon) Book by Neil Rackham: Major Account Sales Strategy

 

(Amazon) by Marylou Tyler and Jeremey Donovan: “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

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