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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Nov 1, 2017

Episode 35: Scott Sambucci

Today’s featured guest is…. me! – Scott Sambucci – your podcast host and Sales Geek extraordinaire.  I’ve spent more than two decades building and selling technology products, leading three Silicon Valley startups each to their first millions in revenue.

Now with SalesQualia, I’m the Founder of SalesQualia where I work with enterprise/B2B startups on achieving scalable revenue growth. I’ve authored two books on Startup Selling, spoken at a TEDx and presented at The Lean Startup Conference (to name a few accolades I’m awfully proud of…)

Outside of work, I tackle crazy long endurance events, including three Ironman triathlons, marathon swims across The Catalina Channel, Uberman and most recently, the Tahoe 200 – a 200-mile foot race circumnavigating Lake Tahoe. Call or email anytime at scott@salesqualia.com or (415) 596-0804.

With SalesQualia, I help early stage B2B enterprise startups achieve scalable revenue growth.

  • Find our website here: www.salesqualia.com
  • Follow us on Facebook here where I host a weekly Facebook Live Sales Q&A: https://www.facebook.com/salesqualia
  • Our clients span across several verticals and industries, including AI, FinTech, EdTech, RetailTech & HeathTech, to name a few including companies like Octane, Butter, Shift Messenger, Kanopi Studios, Better Manager & Data Dwell. Our clients include graduates of accelerator and incubator programs such as Y-Combinator, TINC and All-Turtles.

Show Notes & Topics:

  • Why me this in this episode?
  • What is the ONE sales activity in your company that matters most?
  • I've worked with hundreds of startups either in a 1:1 relationship, and via live webinars workshops. And almost in every single case, as I'm first starting conversations with startup teams, I hear are things like, "Hey, I need to work on my pricing, and I need to work on my slide deck, and I need to work on my demo, I need to close more deals, I need to do a better job prospecting, I'm trying to figure out cold emailing."
  • Obviously there's a lot of places in your sales process, but… The reason, that I'm asking the question I’m asking in this episode is that in every case with clients and workshop attendees, there is ONE specific sales activity that matters most.
  • The problem is that most startup teams fail to 1) Recognize that ONE activity, and 2) Focus on that activity as a key driver to growth.
  • In this episode, I’ll dive deep into three startups where I’ve worked as examples – Altos Research, Aplia and Blend – to illustrate this point.
  • By recording this episode, my hope for you is that you can begin to identify the ONE sales activity that matters most for YOUR startup, so that you can achieve sales velocity and scalable revenue growth.

Links & Resources:

Love the podcast? Leave a review on iTunes right here: https://itunes.apple.com/us/podcast/the-sales-podcast/id1044359904?mt=2

Connect with me on LinkedIn: https://www.linkedin.com/in/scottsambucci

Request Your Sales Audit: www.salesqualia.com/salesaudit

Altos Research: www.altosresearch.com

Mike Simonson, Founder & CEO @ Altos Research: https://www.linkedin.com/in/simonsen/

Aplia: www.aplia.com

Paul Romer: http://www.stern.nyu.edu/faculty/bio/paul-romer

Blend: www.blend.com

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