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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Jul 16, 2021

These are final two pre-race "Startups are Ultramarathons: Lessons from the Trail" leading up to the 2021 Western States 100 ultramarathon. 

 

I'll get to the full-on race report in a series of future posts... 

 

If you've missed the previous three segments, you can find them here on LinkedIn or the Startup Selling Podcast.

 

#7: Incrementalism

 

To do hard things, to do what others, and yourself might feel is impossible, the leap from here to there is too big.  Sure, you started your company with a big vision,  your sights set on the impact you want to make in your market, for your customers.  As Bill Gates famously said –

 

"Most people overestimate what they can do in one year and underestimate what they can do in ten years.”

 

If you focus on the giant leap from where you are today, to where you want to go, you can end up feeling overwhelmed, and stuck running through endless "what ifs..." and crippled by inaction. Instead, you've got to focus on wins and learnings. 

 

Every experience is an opportunity to win or learn – to build the foundation to the Big Future that you see.

 

#8: The Journey is the Joy

 

Remember, you chose this.  The struggle is guaranteed; success is not.  The ups and downs are part of the way – you HAVE to have downs – that's part of doing hard things. 

 

A couple years ago, when I was frustrated with a few things in my business, my wife told me – "You have hard problems because they're the only ones left – you've solved all the easy ones already."

 

Remember to take time to detach and reset. Remember that you're out there, every day, doing hard things.  Celebrate the wins, and be thankful. 

 

Besides, you could always go back to your day job...

 

#GoFarther #startups

 

Listen to the full podcast here on LinkedIn: 

 

https://www.linkedin.com/video/live/urn:li:ugcPost:6816472018494521344/

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

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