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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Startup Selling: Talking Sales with Scott Sambucci
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Now displaying: May, 2023
Daily Dose: First Principles for Startup Founders – Relentless Forward Progress [Part 9] 0
May 26, 2023

In this episode, Scott focuses on the principle:

 

“Relentless Forward Progress.”

Daily Dose: First Principles for Startup Founders – Extreme Ownership [Part 8] 0
May 20, 2023

In this episode, Scott focuses on the principle:

 

“Extreme Ownership.”

Ep. 158: Inbound-Led Outbound with Eric Quanstrom, Chief Marketing Officer at CIENCE 0
May 17, 2023

Meet Eric Quanstrom, the Chief Marketing Officer at CIENCE, where he leads all marketing efforts from creating brand awareness to cultivating passionate fans. With a wealth of experience in marketing, digital media, technology, and strategy, Eric brings a unique perspective to his role.

Prior to joining CIENCE, Eric held various executive positions, including CMO at Pipeliner CRM, Nimble, and Sorenson Media. He also served as VP of Marketing at SightSpeed (acquired by Logitech, 2008), Director of Business DocuComp (acquired by DocsCorp), and West Coast head of the Fox Online Properties at News Corporation.

Eric holds an MBA in Marketing from San Francisco State University and a BA in Journalism from San Diego State University. As an Aztec, he takes pride in his alma mater's achievements.



Some of the topics that we covered are:

 

  • Three ways you can do outbound 

    • List Building 

    • Intent led outbound 

    • Inbound led outbound 

  • Working with an outsourcing agency 

    • Ownership 

    • Partnership 

    • Readiness

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.



Links & Resources: 

LinkedIn - https://www.linkedin.com/in/quanstrom/

Podcast: https://www.cience.com/podcast

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Daily Dose: First Principles for Startup Founders – Hire slowly, fire quickly [Part 7] 0
May 16, 2023

In this episode, Scott focuses on the principle:

 

“Hire slowly, fire quickly.”

Ep. 157: Product-Led Growth vs Sales-Led Growth: Your User's Success is your Success – A Conversation with Wes Bush 0
May 10, 2023

Wes Bush is a challenger. He’s challenged himself by running marathons, skydiving, and building a remote business. He’s challenged an entire industry to find a better way to approach SaaS growth. Wes is allergic to the status quo.

As founder and president of the ProductLed, Wes spends his days teaching SaaS businesses how to flip the traditional sales playbook on its head and build products that sell themselves.

Wes holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes understands that flashy marketing and hard sells can’t replace the value a customer receives from an exceptional product. 

A strong brand and social proof are no longer enough to build trust with the modern buyer. People need to try before they buy. Product-Led Growth turns that philosophy into an executable business strategy.

 

Some of the topics that we covered are:

 

  • Product-led Growth vs. Sales-Led Growth

    • Approach to demonstrating value

    • When is it appropriate to use either or even both?

    • Strategies for growth

    • Onboarding New Customers





Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.



Links & Resources: 

 

Twitter - https://twitter.com/wes_bush

LinkedIn - https://www.linkedin.com/in/wesbush/

Website -https://productled.com/book/product-led-growth

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.




Ep. 156: Selling to Personalities, NOT Personas with Collin Mitchell, Chief Evangelist at Humantic AI 0
May 5, 2023

Collin Mitchell - 4x founder and the Chief Evangelist at Humantic AI

Meet Collin Mitchell, a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Chief Evangelist at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.

Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months!



Some of the topics that we covered are:

 

  • How to move away from Batch and Blast

  • Difference between Target Market and Persona 

  • Importance of Specific Personalization
    Buyer Personalities types 



Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.



Links & Resources: 

 

Twitter - https://twitter.com/collinM_Sales

Facebook - https://www.facebook.com/Collin.SalesHustle

Instagram - https://www.instagram.com/collinm_sales/reels/

Youtube - https://youtu.be/qs61feJWbLw

LinkedIn - https://www.linkedin.com/in/collincmitchell/

Humantic AI Website - https://humantic.ai/

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

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