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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: April, 2019
Apr 9, 2019

The process is the process!  In today's episode of the Startup Selling podcast, we did a Daily Dose edition. Stephen and I talk about the concept of the process is the process.

A couple of quick notes about this episode. First of all, we talked about the importance of process versus outcome. How many times do we scramble, and work, and grit our way to an outcome; however, without a measurable, distinct, process that outcome might be achieved, but it is either not repeatable or we don't know exactly why we achieved that outcome. Second, the process is important because it allows us to then specifically test some new ideas and see how we can continuously improve. And third, in this episode, we give you a little backstage look on one of our processes that actually did not go as planned with a new client, what we learned from it and how we improved things moving forward.

Thanks for taking the time to listen to the Startup Selling podcast. If you are enjoying the content here, we'd love it if you would do two things, please. One,  leave a review on iTunes, SoundCloud, Spotify, or wherever you are listening to the Startup Selling podcast. And two, please tell a friend or 10! The best way for others to hear and to learn about the Startup Selling podcast is for them to hear it from people just like you. So if you're digging the content, please tell a friend or 10 so that we can get the word out to as many people as possible.

Also, if you’re interested in learning more about Startup Selling, one of the easiest ways for me to help you is to give you a (free) copy of my book called: “Startup Selling: How to Sell If You Really, Really Have To And Don’t Know How.”

Just go to www.startupselling.co and you can download your free copy right there.

Thanks so much for listening!

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