Selling Strategies in a Volatile Market
I should be on a plane to Florida for a father-son weekend.
One client runs a live event every April that’s now going virtual. Other clients planned on conferences for lead gen & meetings. We run a live event in May and I’ve got a decision to make very, very soon.
What’s the opportunity in all of this?
For the one client, it’s the chance to build a whole new system of delivering value and serving her community.
For others, it’s a forcing function to create new lead gen systems through outbound, virtual events & podcasts.
For my business, it’s an opportunity for our international teams to join the event when we go virtual.
This morning, I made breakfast for my son and took him to school. This afternoon, I’ll pick him up from jui-jitsu and head to the skate park.
In just ten years, he’ll be out on his own and I’ll be looking to plan a father-son weekend with him.
I’ll do a trail run on Saturday. My wife & I can do date night.
Right now, I’m enjoying a stellar coffee at my local shop instead of the lukewarm airplane swill.
Disruptions suck, but they can offer a gift.
We can’t control what happens to us. We can control how we respond to it.
#GoFarther #Leadership #startups
Elevate Yourself with a Strong Peer Group –– Startup Lessons from the Trail
A huge challenge in running a startup is the isolation that goes with it – building strategies, figuring out to implement them, identifying blind spots & mistakes to avoid.
This weekend’s trail run reminded me why we all need a strong peer group.
My friends Kelly & Katy invited me to join them for a run in “the Canyons” – a challenging section of the Western States 100 course. Both of them are doing this year’s race too. Kelly’s done it 3x, including two sub-24 hour finishes & Katy did it in 2014.
I learned all kinds of lessons I otherwise might not have learned. Small lessons –poison oak is already growing along the trail – and big lessons – the first mile of a 1500’ climb from Volcano Creek to Michigan Bluff is the worst part.
They pushed me to go one more mile before turning around to the car, adding an extra 10% to the day I wouldn’t have done on my own.
I considered the run to be a "bonus" – a jumpstart in my training, but we met at least 10 runners out there also in this year's race, including a guy who flew from Pennsylvania to check out the trail. My "extra" was just table stakes.
Elevate your thinking. Speed your learning. Find your peer group.