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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: August, 2019
Aug 13, 2019

In this episode of the Startup Selling Podcast, I had the privilege of sitting down with master storyteller and CEO, Susan Lindner. 

Susan is the CEO at Emerging Media which is an award-winning PR, branding, marketing, and social media agency, that helps the visionaries and entrepreneurial leaders make their mark in the ever-changing media landscape. 

Emerging Media creates and aligns a solid brand foundation, lead-generating marketing, awareness building PR and an engaged social community that helps disruptive companies to rise above their competitors to industry leadership. 

Some of the topics that we discussed in today’s podcast are:

  • How to use storytelling in your sales process.
  • Susan’s experience as an epidemiologist and getting Red Light District prostitution brothels to use condoms.
  • The importance of thinking of your customer’s journey.
  • The four-step process for creating a story behind your company.
  • The importance of creating a platform around company’s goals and services.
  • The four-step process for creating a story-telling environment to connect with your target customer.
  • Four questions you should ask every customer after getting them onboard.

Links & Resources

Susan Lindner on LinkedIn: www.linkedin.com/in/susanjlindner

Emerging Media: emergingmediapr.com

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