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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: 2020
Dec 29, 2020

In this episode of the Startup Selling Podcast, I interviewed Jeremy Macleod.

 

As a proud Kiwi, Jeremy hails from the North Island of New Zealand and has been fortunate enough to call Wellington, Sydney, London, and San Francisco home at various times in his life. He has an addiction to working with some of the most exciting businesses in the world, in particular early-stage hyper-growth disruptors who understand the value of the top talent.  

 

Jeremy splits his time between Sydney and San Francisco (pre-COVID) as he helps mentor New Zealand and Australian start-ups who are looking to take on the US.

 

Jeremy has over 15 years of experience working with the recruitment industry and 2 years ago launched The Search Experience with his business partner Natalie Adams.  The Search Experience provides search and recruitment services to high growth technology companies and through TSE Ventures, Jeremy and Natalie take equity positions in companies they work with.

 

Some of the key topics that we discussed in this episode are:

 

  • What are signals to indicate that it’s time to hire a sales leader?
  • What is the Head of Sales role?
  • How to allow yourself room to hire above the sales leaders if necessary?
  • What are the expectations for the first sales leaders?
  • How do you find sales leaders to scale up your business?
  • How do you recruit and hire in today’s environment? 
  • How do you manage your sales hiring process?
  • What’s the speed at which you should be hiring? 
  • Hiring remote and how remote should the person be?

 

Link & Resources:

 

(Website) The search experience: www.thesearchex.com

Jeremy Macleod on LinkedIn: www.linkedin.com/in/jeremymacleod

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Dec 22, 2020

In this episode of the Startup Selling Podcast, I interviewed Arjun Rai.

 

Arjun Rai is an NYC based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at HelloWoofy.com. 

 

He is a firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets. He has raised from professional investors and personally invested nearly $500,000 in pre-seed VC funding as well as obtained corporate partners (including Fortune 500 companies, such as Microsoft and Google) resulting in over $135,000 in strategic resources.

 

Since high school, Arjun has been networking with some of the most well-known entrepreneurs and even worked on a few projects and startups of his own. Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen. 

 

Arjun currently lives in New York City with his girlfriend, two cats, and a dog. You can find him working from home, doing carpentry, pitching his startup at a meetup, or driving around town on his e-scooter.

 

Some of the key topics that we discussed in this episode are:

 

  • Arjun’s development of HelloWoofy.
  • What are some key strategies when communicating with your buyers?
  • Using emojis in your message.
  • The effectiveness of using emojis.

 

Link & Resources:

 

Website: hellowoofy.com

Arjun on LinkedIn: www.linkedin.com/in/arjunrai

Season 3 of Meet the Drapers: youtu.be/MtHxCFv9St4

Hello Woofy on Facebook: www.facebook.com/hellowoofy

 

Listen & subscribe to The Startup Selling Show here:

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.



Dec 15, 2020

In this episode of the Startup Selling Podcast, I was interviewed by Tom Pisello.

 

Known as the ROI Guy, Tom is the host of the EVOLVERS podcast series, author of the book Evolved Selling, founder of the Evolved Selling Institute, and Chief Evangelist for sales enablement platform provider Mediafly.  

 

Tom is a successful serial entrepreneur, founder of several firms focused on business value sales and marketing, and a Gartner veteran.

 

Some of the key topics that we discussed in this episode are:

 

  • The linkage of ultra running with running a startup.
  • Lessons from the trail and applying it to selling.
  • Challenges in the marketplace in a post-COVID world.
  • Shifts in the selling environment.
  • Paying attention to your internal economy.
  • Changes and ways you can think about measurements and sales forecasting.
  • The importance of sorting versus selling in your prospecting and outbound.
  • Keeping control of your sales process.

 

Link & Resources: 

 

Tom Pisello on LinkedIn: www.linkedin.com/in/tompisello

 

The Evolved Selling institute: www.evolvedselling.com

 

Evolved Selling Book: www.evolvedselling.com/evolved-selling-book

 

Evolvers Podcast: open.spotify.com/show/2K9MRd11NQuIitXsoCKbYX

 

Evolved Selling Institute on LinkedIn:

www.linkedin.com/company/evolved-selling-institute/?viewAsMember=true

 

 

Listen & subscribe to The Startup Selling Show here:

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Dec 8, 2020

In this episode of the Startup Selling Podcast, I interviewed Todd Caponi.

 

Todd is the author of the 3x best-book-award-winning, The Transparency Sale, a speaker & workshop leader as Founder & CEO of Sales Melon LLC, and the Managing Director of Chicago’s VentureSCALE. Todd is also a multi-time C-Level sales leader, a behavioral science nerd, and has guided two companies to successful exits.

 

Some of the key topics that we discussed in Part 2 of this episode are:

 

  • The history and principles of selling.
  • How do we relate to people and show up the right way?
  • How do we communicate in sales?
  • What makes a great salesperson.
  • The salesmanship magazine.

 

Link & Resources:

 

Todd Caponi on LinkedIn: www.linkedin.com/in/toddcaponi

Todd Caponi on Twitter: twitter.com/tcaponi

The Transparency Sale: www.transparencysale.com

Book: The Transparency Sale: https://amzn.to/2K0TRV1

Media Kit for more information: www.transparencysale.com/mediakit

Five Great Rules of Selling by Percy H Whiting: https://amzn.to/2XHRo5Y

The 5 Great Rules of Selling Percy H Whiting (The Revised and Enlarged Edition): https://amzn.to/38B0vM2

Tthe Art of Selling by Arthur Sheldon: https://amzn.to/3pnqrjZ

The Art and Science of Selling, Volume V by National Salesmen's Training Association: https://amzn.to/32B0LXD

Shirley Ann Jackson: en.wikipedia.org/wiki/Shirley_Ann_Jackson

The Ten Fundamental Traits of a Successful Seller - circa 1921

www.transparencysale.com/blog/tractorworldtraits

 

Listen & subscribe to The Startup Selling Show here:

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Dec 1, 2020

In this episode of the Startup Selling Podcast, I interviewed Doug Brown.

 

Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and an international bestselling author. He has coached, consulted, and advised thousands of people in business as well as companies including Enterprise-Rent Car, Nationwide, Intuit, Proctor and Gamble, CBS television, and others.

 

He has collected an impressive amount of experience throughout his life in different fields, especially sales. During this period, he created over 35 companies. Doug served as an independent President of Sales and Training for Tony Robbins, Chet Holmes, Russ Whitney, and others. 

 

He has generated over $500 million in sales; his last client made $3 million in 5 weeks. His most outstanding professional achievement is increasing the company’s close rate by 862% and its revenue growth by 116% in four months.

 

Doug is a 12-year veteran of the US Army and a proud father of two wonderful daughters. His mission is to help companies grow their sales revenue and to have better-performing sales teams. Additionally, he instructs B2B coaches and consultants on how to build a more profitable business.

 

Three of the key topics that we discussed in this episode are:

 

  • What are some of the blind spots that companies have in their sales process?
  • How to find “A” players for your sales team?
  • What to do when you are stuck in your growth phase?

 

Link & Resources:

 

Business Success Factor: www.businesssuccessfactors.com

Win-Win Selling by Doug Brown: ww.winwinsellingbook.com

High-Velocity Training by Doug C. Brown or @DougBrown.BSF:  www.facebook.com/pg/DougBrown.BSF

Doug C. Brown on LinkedIn: www.linkedin.com/in/dougbrown123

Doug C. Brown on Twitter or @dougbrown123456: twitter.com/dougbrown123456

 

Listen & subscribe to The Startup Selling Show here:

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Nov 24, 2020

Just because a lead requests a demo, doesn't mean they get a demo.  They have to deserve it.

 

And it's your job to qualify every lead. 

 

You wouldn't you walk into a doctor's office and say – "Show me your medicines."

 

Diagnosing your problem a necessary step before that doctor would know if or how they could help.

 

Your sales leads are no different. You have to qualify them to know if or how you can help them.

 

If you don't, you'll end up playing a game "Demo-Proposal-Chase" with every prospect.

 

When you do qualify your leads, when you know their critical business issue, and when you can show them how you can solve their problem, you'll get more CLARITY, CONTROL & CONFIDENCE in your sales process.

 

That's why Lead Qualification is one of the 9 Sales Accelerators - it'll help you move faster with the right leads, and avoid wasting days or weeks or months with the wrong leads.

 

Check out the LinkedIn Live here:

www.linkedin.com/video/live/urn:li:ugcPost:6717121319198093312

Listen & subscribe to The Startup Selling Show here:

Deezer | Amazon | Stitcher | Spotify | iTunes| Soundcloud | SalesQualia

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Nov 17, 2020

In this episode of the Startup Selling Podcast, I interviewed Todd Caponi.

 

Todd is the author of the 3x best-book-award-winning, The Transparency Sale, a speaker & workshop leader as Founder & CEO of Sales Melon LLC, and the Managing Director of Chicago’s VentureSCALE. Todd is also a multi-time C-Level sales leader, a behavioral science nerd, and has guided two companies to successful exits.

 

Two of the key topics that we discussed in Part 1 of this episode are:

 

  • Transparency negotiations
  • Transparency pricing

 

Link & Resources:

 

Todd Caponi on LinkedIn: www.linkedin.com/in/toddcaponi

Todd Caponi on Twitter: twitter.com/tcaponi

The Transparency Sale: www.transparencysale.com

Book: The Transparency Sale: https://amzn.to/2K0TRV1

Media Kit for more information: www.transparencysale.com/mediakit

 

Five Great Rules of Selling by Percy H Whiting: https://amzn.to/2XHRo5Y

The 5 Great Rules of Selling Percy H Whiting (The Revised and Enlarged Edition): https://amzn.to/38B0vM2

Tthe Art of Selling by Arthur Sheldon: https://amzn.to/3pnqrjZ

The Art and Science of Selling, Volume V by National Salesmen's Training Association: https://amzn.to/32B0LXD

Shirley Ann Jackson: en.wikipedia.org/wiki/Shirley_Ann_Jackson

The Ten Fundamental Traits of a Successful Seller - circa 1921

www.transparencysale.com/blog/tractorworldtraits

 

Listen & subscribe to The Startup Selling Show here:

Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Nov 10, 2020

You know more about the problem your product solves that anyone – that’s why you started your company in the first place. No one else is solving the problem the right way, or none of the current products work.

 

57% of the purchase decision is made before a prospect contacts you & 67% of the buying journey is now done digitally. 

 

You HAVE to be front & center to teach your prospects about their problem and how to think about options to solve it.

 

That's why “Authority Voice” is one of the 9 Sales Accelerators that every startup needs to build and run to get more repeatability and predictability in their sales process.

 

Most of all, when you build and implement your Authority Voice Strategy this right way, you’re not just EDUCATING your prospects about their problem – you’re SEPARATING yourself from the rest of the marketing and INDOCTRINATING your prospects as to why they should work with you.

 

When you do this the right way, you’ll get more CLARITY, CONTROL & CONFIDENCE in your sales process.

 

If you'd like some help with your Authority Voice Strategy, or any of the 9 Sales Accelerators, send me a DM and I'll show you how my team & I can help.

 

Let's do this…

 

Check out the LinkedIn Live here:

www.linkedin.com/video/live/urn:li:ugcPost:6716745906336727041

Listen & subscribe to The Startup Selling Show here:

Acast | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Nov 3, 2020

Lead generation and filling your sales funnel is the most important sales work your startup needs do every day.

 

That's why "Funnel Fillers" are one of the 9 key Sales Accelerators that every startup needs to build and run to get more repeatability and predictability in their sales process.

 

In this video, I'm sharing three (3) foundations of a Funnel Filler strategy, including why their important and if implemented the right way, will help you get more CLARITY, CONTROL & CONFIDENCE in your startup's sales process.

 

Check out the LinkedIn Live here:

 

https://www.linkedin.com/video/live/urn:li:ugcPost:6716389768202137600/

 

Listen & subscribe to The Startup Selling Show here:

 

Acast | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Oct 27, 2020

In this episode of the Startup Selling Podcast, I was interviewed by Scott Cowley.

 

Scott Cowley began selling at 15 and has helped industries ranging from Healthcare to Fintech to Event Management. Scott has personally closed deals on every inhabited continent (if you can help him with the only uninhabited continent, Antarctica, please reach out) and led teams selling in multiple languages. 



He is the founder of The Sales Mastermind, a business serving founders who sell but aren’t “sales” people with consulting, coaching, and community.



Some of the topics that we discussed in this episode are:



  • What is it that most founders don’t know about sales?
  • How sales is a process and how it works. 
  • Why should you never think about sales as “closing the sale”.
  • Implementation in the sales process.
  • How to avoid proposals?
  • How to lead the sale?
  • Mistakes that founders make when it comes to building up their sales process. 
  • When and how to find repeatability in your sales process so you can hire and grow your sales team.
  • Why should sales be 6 months ahead of the product?



Link & Resources:

 

Scott Cowley on LinkedIn: www.linkedin.com/in/scottcowleyau

The Sales Mastermind: www.thesalesmastermind.com

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show

Oct 20, 2020

In this episode of the Startup Selling Podcast, I interviewed Ethan Beute.

 

As the Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and shared people’s video success stories in a variety of formats for a decade. He’s even sent 10,000 videos himself. 

 

Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. 

 

He holds undergraduate and graduates degrees from the University of Michigan and UCCS in communication, psychology, and marketing.

 

Some of the key topics that we discussed in this episode are:

 

  • How to rehumanize your sales process?
  • What does it mean to be more human?
  • How do we use videos as a tool kit?
  • How video allows you to be more empathetic and curious in a way that email cannot do. 
  • Being seen and heard by using videos
  • The paradox of vulnerability
  • The psychology of proximity
  • Social reciprocity
  • Commodified products 
  • Video creates irrational buyer forces

 

Link & Resources:

Ethan Beute LinkedIn: linkedin.com/in/ethanbeute

BombBomb Website:   bombbomb.com

BombBomb on LinkedIn: www.linkedin.com/company/bombbomb

Rehumainze Your Business by Ethan Beute: bombbomb.com/book

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Oct 13, 2020

In this episode of the Startup Selling Podcast, I interviewed Andy Paul.

 

Andy has written two award-winning sales books, Zero-Time Selling and Amp Up Your Sales, is ranked #8 on LinkedIn's list of Top 50 Global Sales Experts. He has consulted with some of the biggest businesses in the world including Square, Philips, Grubhub, and more, making him one of the leading voices in the sales industry today. 

 

With more than 175,000 followers on LinkedIn, Andy is a highly sought-after speaker and sales sage who has made it his life's work to bring you strategies and insights that enable you to generate more wins and massive value. 

 

Some of the key topics that we discussed in this episode are:

 

Topics & Key Words:

 

  • The importance of relationships in Sales
  • Courage
  • Sales Manager vs Sales Coach
  • Misallocation of Attention
  • Productivity Growth: https://www.bls.gov/lpc/prodybar.htm
  • Returns of Time Invested
  • Parado

 

 

 

Link & Resources:

 

 

Andy Paul on LinkedIn: www.linkedin.com/in/realandypaul

Andy Paul: Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions: amzn.to/30IxUQ0

 

Sales Enablement Podcast with Andy Paul: 

www.ringdna.com/sales-enablement-podcast-with-andy-paul

 

Herbert Simon: Bounded Rationality: amzn.to/33IYeeK

 

Herbert Simon: Administrative Behavior:amzn.to/2Gv112x

 

Paradox of Choice: amzn.to/33IROwd

 

Peak-end Rule: en.wikipedia.org/wiki/Peak%E2%80%93end_rule

 

New B2B Buying Journey & its Implication for Sales:

www.gartner.com/en/sales/insights/b2b-buying-journey

 

The Identification of Solution Ideas during Organizational Decision Making:

www.jstor.org/stable/2632813

 

Meet Liverpool's secret weapon: throw-in coach Thomas Grønnemark: es.pn/3nE9qBx

 

Zero-Time Selling: 10 Essential Steps To Accelerate Every Company's Sales: amzn.to/3nvfZpD

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Oct 6, 2020

As soon as you begin to think that there's a good time or a bad time, you've lost it. Your prospects are out there, every day on different channels. Find them and talk to them.

 

When I was at Blend, Sunday afternoons were my best day. Why? Because the executives I was targeting were catching up on email and messages from their home office.

 

When I sold textbooks 25 years ago, I'd walk the university hallways into the late afternoon to find that one professor in the office.

 

Today, running SalesQualia, our future customers are startup founders. It's Friday at 5:16pm and we just booked two meetings for next week from LinkedIn chat messages.

 

Prospecting is a mindset – either you believe in your bones that your customers want to hear from you because you solve an important problem, or you're just going through the motions.

 

Make it happen for yourself.

 

Check out the LinkedIn Live here: https://www.linkedin.com/posts/scottsambucci_whens-the-best-time-to-do-your-prospecting-activity-6710340824145702912-kPzm

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Sep 29, 2020

Every day feels like a race when you're growing your startup.

 

But do you have a system in place to get better along the way between those races – to build your strengths, to improve where you need?

 

For me, "getting out to the garage" means committing time and effort everyday, no matter what, to get better.

 

Where's your garage?

 

Check out the LinkedIn Live here:

 

www.linkedin.com/video/live/urn:li:ugcPost:6701843992394440704

 

Listen & subscribe to The Startup Selling Show here:

 

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com



Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Sep 22, 2020

In this episode of the Startup Selling Podcast, I interviewed Nick Casale.

 

Nick is the Director of Sales at Sendoso, the leading Sending Platform, where he’s responsible for the mid-market and enterprise sales teams. As the third employee and first sales hire, Nick built Sendoso’s sales process from the ground up before stepping into management to focus on scaling the sales organization. 

 

Nick is passionate about empowering sales reps to rise above the digital noise and connect with prospects and customers on a human level. Prior to Sendoso, Nick was an early sales hire at Talkdesk.

 

Some of the topics that we discussed in this episode are:

 

  • The difference between implies versus actual ROI.
  • How to track the results from sending a physical object?
  • The three specific areas in your sales funnel where you could be using physical impressions. These are: 
    1. At the start of your sale “engagement” stage
    2. Using it mid-funnel as a way to build rapport to pull a deal from early, to middle, to late stage.
    3. At the end of the sales funnel “close to conversion”.
  • What are some gifts/objects that you could be sending?
  • How gifts can help you with building a relationship and in your conversion rate. 
  • Nick’s experience as an early-stage company leader and moving from Account Executives to Director role. 

 

 

Link & Resources:

 

Sendoso: sendoso.com

 Nick on LinkedIn: www.linkedin.com/in/casalenick

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Sep 15, 2020

In this episode of the Startup Selling Podcast, I interviewed Anthony Garcia.

 

Anthony is an expert in sales training, recruiting, goal achievement, and motivating salespeople to peak performance. He created his 1st business and built a team of over 100 sales reps at the age of 22 and has gone on to coach and mentor hundreds of top-performing sales professionals whose accolades have been national rep of the year, rookie of the year, and hall of fame. 

 

As an 18-year veteran of sales, Anthony has achieved top accolades in direct sales, B2B, and medical sales.  In his previous roles, he has trained and developed sales teams for Cutco Cutlery and Paychex.  His experiences have included managing teams of highly compensating sales professionals, facilitating international training programs, and launching products in new and emerging markets.

 

 As the author of the International Best-Selling book “Catapulting Commissions”, he provides strategies to get into the mental game of selling. Anthony has delivered numerous keynotes focusing on complacent sales syndrome, goal achievement, and S.M.A.R.T.E.R. goal setting.

He is also the host of the Catapulting Commissions podcast where he discusses the complacency that robs people of their full potential and interviews some of the world’s top sales performers and entrepreneurs.

 

His thoughts and opinions have been featured in Forbes, CNBC, FOX, and CBS.  

 

Some of the topics that we discussed in this episode are:

 

  • The importance of identifying limits.
  • The limitations that we have and could be preventing us from hitting your next phase of growth.
  • “Crossing the Redline” when selling your product.
  • The complacent sales syndrome and how it’s robbing your growth. 
  • How can you become a “dream manager” so that you can understand your team?
  • How do you help push your team to get to the outcome they want to achieve?
  • Catapulting Commissions and understanding how to get to the next big outcome.
  • The power circle of influence (people that support you). 
  • How do you eliminate doubt?
  • The importance of getting clarity with you and the people around you. 

 

 

Link & Resources:

 

Website: anthonypgarcia.com

 

Anthony on LinkedIn: www.linkedin.com/in/anthonypgarcia99

 

Catapulting Commissions by Anthony Garcia: www.catapultingcommissions.com/free-book-page1593218776016

 

 

Book: Dream Manager Matthew Kelly: amzn.to/3hA0IzD

 

 

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Sep 10, 2020

In this episode of the Startup Selling Podcast, I interviewed Doug Sandler.

 

Doug has over 30 years of business experience as an entrepreneur and leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller.  As podcast host of The Nice Guys on Business Podcast, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff, and dozens of celebs. 

 

Doug specializes in teaching others the "how-to's" of building relationships and strengthening connections. He is a nationally recognized speaker and writer.  

 

Some of the topics that we discussed in this episode are:

 

  • The importance of using podcasts as a way to influence and create community.
  • The virtues of podcasting and how you could be using it in your market.
  • The importance of having a specific market niche and how it can be helpful for your audience.
  • Ford Mustang Podcast by Doug Sandler and how his message educates people.
  • What are some ways to start your own podcast?
  • How do you go from idea to implementation?

 

 

Link & Resources:

 

Doug Sandler on LinkedIn:www.linkedin.com/in/doug-sandler-1a346649

Nice Guys on Business Podcast: www.niceguysonbusiness.com

TurnKey Podcast: www.turnkeypodcast.com/toolkit

Nice Guys Finish First by Doug Sandler: amzn.to/2Z0jQAs

 

Listen & subscribe to The Startup Selling Show here:

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Sep 8, 2020

In this episode of the Startup Selling Podcast, I interviewed Doug Sandler.

 

Doug has over 30 years of business experience as an entrepreneur and leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller.  As podcast host of The Nice Guys on Business Podcast, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff, and dozens of celebs. 

 

Doug specializes in teaching others the "how-to's" of building relationships and strengthening connections. He is a nationally recognized speaker and writer.  

 

Some of the topics that we discussed in this episode are:

 

  • Book: Nice Guys Finish First by Doug Sandler.
  • How does being a nice person help you with sales?
  • The importance of putting people over products whenever you’re selling.
  • The importance of putting your clients over technology.
  • Accepting the reality of the numbers when you’re selling and getting rid of the “Head-trash”. 
  • The core tenants for making you a nice guy. 
  • Focusing on your customers and being honest with them. 

 

 

 

 

 

Link & Resources:

 

Doug Sandler on LinkedIn:www.linkedin.com/in/doug-sandler-1a346649

 

Nice Guys on Business Podcast: www.niceguysonbusiness.com

 

TurnKey Podcast: www.turnkeypodcast.com/toolkit

 

Nice Guys Finish First by Doug Sandler: amzn.to/2Z0jQAs

 

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Sep 1, 2020

Blend officially reached unicorn status this week, with the announcement of their Series F – now valued at $1.7 billion.

 

These announcements lead to a bunch of messages and questions –

 

What was it like starting the sales process as the first head of sales?

 

Where did we find our first customers?

 

How did you get on the path to unicorn status in the early days?

 

So... I decided to kick-off my LinkedIn Live account by sharing 4 key factors that made a huge difference in getting from 0 to 1 at Blend.

 

Check out the LinkedIn Live here: https://www.linkedin.com/video/live/urn:li:ugcPost:6699690106762092545/

 

Listen & subscribe to The Startup Selling Show here:

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Aug 25, 2020

In this episode of the Startup Selling Podcast, I interviewed Greg Accardo.

 

With over 20 years of business and sales experience, Greg serves as the Director of the LSU Professional Sales Institute. Since 2015, he has been in the Department of Marketing conducting extensive work developing and executing strategy, acting as the industry liaison, chief fundraiser, managing budgets, overseeing internships and placements, overseeing & coaching the university sales team and sales competitions, job fares, and other PSI events.

 

Greg teaches two sections of undergraduate classes for Professional Sales and Sales Practicum. He also teaches Advanced Professional Sales and Negotiation Tactics & Strategies for LSU Executive Education. 

 

He successfully launched a CRM education program in partnership with HubSpot for all current and future LSU PSI students.

 

Some of the topics that we discussed in this episode are:

 

  • The evolution of sales as an academic pursuit. 
  • The evolution of inside sales and how it went from telemarketing to a true sales position. 
  • The development and science of marketing and how it has augmented the evolution of sales.
  • The percentage of business majors coming out of college to focus on sales as their first job.
  • National and International sales competitions occurring across the country.
  • How you as an employer can be involved in these sales competitions as a judge, sponsor, etc.

Link & Resources:

 

Greg on LinkedIn: https://www.linkedin.com/in/greg-accardo/

 

LSU Professional Sales Institute: https://www.lsu.edu/business/psi/index.php

 

 

Listen & subscribe to The Startup Selling Show here:

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Aug 18, 2020

In this episode of the Startup Selling Podcast, I interviewed Jeroen Corthout.

 

Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies.

 

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.

 

It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.



Some of the topics that we discussed in this episode are:

 

  • Jeroen’s background story.
  • How do you think about a CRM that you own and use?
  • How do you follow up with leads and customers?
  • How do you bridge gaps?
  • How to make your leads feel as if they’re the only person you’re talking to?
  • Proper account mapping and adopting the outreach/communication with your sales leads based on individual situations.
  • What are some nudges for follow-ups?
  • How do you get thoughtful with your follow-ups and establishing the links between accounts and people at the accounts you are targeting?

 

Link & Resources:

 

Salesflare website: salesflare.com

 

Jeroen's LinkedIn: www.linkedin.com/in/jeroencorthout

 

Jeroen's podcast, Founder Coffee: foundercoffee.salesflare.com




Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Aug 11, 2020

In this episode of the Startup Selling Podcast, I interviewed Todd Caponi.

 

Todd is the author of the 3x best-book-award-winning, The Transparency Sale, a speaker & workshop leader as Founder & CEO of Sales Melon LLC, and the Managing Director of Chicago’s VentureSCALE. Todd is also a multi-time C-Level sales leader, a behavioral science nerd, and has guided two companies to successful exits.

 

Some of the topics that we discussed in this episode are:

 

  • Tommy Boy the movie and ways to set up the distinction between Authenticity and Transparency. 
  • Todd’s book – The Transparency Sale.
  • The importance and techniques to disarm your prospects using The Transparency Sale method.
  • Ways to be truthful when it comes to measuring ourselves.
  • The Result’s Formula – It looks at four specific KPIs that if you’re moving in the right direction, larger changes and growth will occur in your sales or company.
  • Prospecting and the importance of adding value.
  • The importance of focusing and doing firmographics studies

 

Link & Resources:

 

Todd Caponi on LinkedIn: www.linkedin.com/in/toddcaponi

Todd Caponi on Twitter: twitter.com/tcaponi

The Transparency Sale: www.transparencysale.com

Book: The Transparency Sale: amzn.to/2BxenrF

Media Kit for more information: www.transparencysale.com/mediakit

Five Great Rules of Selling by Percy H Whiting: amzn.to/2XHRo5Y

 

 

Listen & subscribe to The Startup Selling Show here:

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

 

Aug 4, 2020

In this episode of the Startup Selling Podcast, I interviewed Steve Benson.

 

Steve is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, he joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.

 

In 2012 Steve founded Badger Maps to help field salespeople be more successful by optimizing their routes and schedules to save time and be on time so they can sell more. 

 

He hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. He is also the President of the Sales Hall of Fame.  

 

Some of the topics that we discussed in this episode are:

 

  • Steve’s process of getting on to podcasts and shows.
  • How to think through the process of ‘outside sales’.
  • How do you make adjustments in a world where you can’t go out and sell?
  • How to leverage your Product Champion in ways that you’re not doing but you should be doing?
  • How to think through and how to build an account map?
  • How to think about motivation as a Sales Leader or CEO?
  • What should you be doing as a Sales Leader to keep your reps sharper?
  • Why you should not be discounting your price.
  • How to shift the structure of compensation plans for your sales team. 

 

 

Link & Resources:

 

Outside Sales Talk Podcast: www.outsidesalestalk.com

 

Badger Maps for Field Sales: www.badgermapping.com

 

Steve Benson on LinkedIn: www.linkedin.com/in/stevenbenson

 

Sales Hall of Fame: www.badgermapping.com/sales-hall-of-fame

 

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Jul 28, 2020

In this episode of the Startup Selling Podcast, I interviewed Ernest Owusu.

 

As the Sr. Director of Sales Development at 6sense, Ernest leverages his passion for helping others succeed as well as his insights from the field to foster a winning team. With previous experience as an NFL athlete, Ernest thrives in team environments full of high collaboration and healthy competition.

 

Outside of the office, you’ll find him tackling the industry’s diversity problem by mentoring and empowering under-represented people so they can confidently grow their careers.

 

Some of the topics that Ernest and I discussed in this episode are:

  • Ernest’s background as an NFL athlete.
  • How to research and how to hire?
  • What to look for in your SDR hire?
  • How does it work being an SDR manager?
  • What to look for and what are some lead indicators when hiring?
  • Strategy Adjustments: What to do when you see a dip (things that worked in the past but no longer do)?
  • How do you make strategy adjustments when you have dips?
  • How Ernest runs his sales meeting with his team. 

Link & Resources:

 

6sense: 6sense.com

In-Market Demand Report: bit.ly/3f05XY8

Ernest Owusu on LinkedIn: www.linkedin.com/in/ernestowusu

Jeb Blount, Fanatical Prospecting: amzn.to/3fZhM2g

Trish Bertuzzi,  The Sales Development Playbook: amzn.to/2OW0rLO

Jeremey Donovan, Leading Sales Development: amzn.to/3fTVlLM

 

Listen & subscribe to The Startup Selling Show here:

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Jul 21, 2020

In this episode of the Startup Selling Podcast, I interviewed Doll Avant.

 

Doll, Founder and CEO of Aquagenuity, is an award-winning inventor & data scientist, a graduate of Harvard University, & TEDx speaker, honored on Google’s home page with the global designation of “Google's Woman of Water” for creating the “world’s largest water database.”

 

She has been featured by the New York Times, SoftBank, BMW, Coca-Cola, Forbes, WIRED magazine, and on the homepage of Google for making it easy for any citizen to safely answer the question: “What’s In Your Water?”

 

Some of the topics that Doll and I discussed in this episode are:

 

  • The transition from being a data scientist to becoming an entrepreneur.
  • The known data collection challenges that Doll had.
  • How to make the data useful to test the quality of your water.
  • The unknown challenges in her journey with Aquagenuity. 
  • Doll’s experience as a Black entrepreneur.
  • The ability to tell a story and transfer enthusiasm. 
  • Becoming a TEDx speaker. 



Link & Resources: 

 

Aquagenuity: aquagenuity.com

 

Doll Avant on LinkedIn: www.linkedin.com/in/dollavant

 

Check your AquaScore for free at myAquaScore.com

 

 

Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

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