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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Startup Selling: Talking Sales with Scott Sambucci
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Sep 13, 2024

In this episode of the Startup Selling podcast, Scott and Stephen explore the crucial idea that "the process is the process." They emphasize the importance of having a defined and repeatable process rather than solely focusing on outcomes. Scott explains how a structured approach not only ensures consistent results but also allows for effective testing and continuous improvement. The episode includes a candid look at a process that didn’t go as planned with a new client, detailing the lessons learned and how the team refined their approach moving forward.

 

Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Aug 30, 2024

In this episode of the Sprouts AI Podcast, Karan Chaudhry interviews Scott Sambucci, who delves into his transition from history major to sales expert and founder of Sales Qualia. Scott shares his journey and discusses key strategies for moving from founder-led sales to scalable processes. He covers essential topics like going from zero to one million and scaling from one to ten million in revenue, emphasizing the need for a repeatable sales process and founder involvement in the early stages. Scott also highlights effective sales strategies, such as understanding your ideal customer profile and leveraging your network, while drawing parallels between sales success and the discipline required in ultra-marathons. Tune in for actionable insights on building a capable sales team and making meaningful connections.



Links & Resources: 

 

Karan’s LinkedIn: https://www.linkedin.com/in/karanchaudhry/ 

Linkedin Live Episode: https://www.linkedin.com/events/gtmmotionsforsaasstartupsthatdr7227172261760221184/theater/ 

Website: https://sprouts.ai/ 

 

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Aug 22, 2024

In this episode, Chad Burmeister interviews Scott Sambucci about the evolving landscape of sales in the tech industry. They discuss the role of AI in supporting, rather than replacing, sales teams and the ongoing importance of human connection in an increasingly automated world. The conversation also touches on post-COVID trends, including the renewed interest in face-to-face interactions, and how real-time AI tools can enhance communication and sales effectiveness. Scott also shares practical insights on how growth-stage B2B tech startups can navigate these shifts to improve their sales processes.



Links & Resources: 

 

Chad’s LinkedIn: https://www.linkedin.com/in/chadburmeister/ 

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast 

TikTok: https://www.tiktok.com/@ai4sales 

Twitter Page: https://twitter.com/saleshack

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.




Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Aug 16, 2024

In this episode of the Go Farther series, Stephen Steers interviews Scott Sambucci about his recent ultra marathon experience and the invaluable lessons he learned along the way. Scott opens up about the mental and physical challenges of the race, the importance of coaching in breaking through personal barriers, and how meticulous preparation and nutrition played a crucial role in his success. Drawing fascinating parallels between endurance sports and the demands of entrepreneurship, Scott shares insights on how the discipline and planning required in running can translate into achieving business milestones. Tune in for an inspiring conversation on the intersection of athletic endurance and professional resilience.

 

Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Aug 10, 2024

In this episode of the Go Farther series, Scott dives deep into the theme of pushing beyond limits and finding joy in the journey. Inspired by American runner Grant Fisher's remarkable performance at the Olympics, Scott draws compelling parallels between the high stakes of competitive athletics and the relentless pressures of entrepreneurship. He confronts the fears of both falling short and succeeding, and introduces practical strategies like daily journaling and fear setting. These tools help cultivate a mindset of gratitude, keep motivation alive, and turn everyday challenges into opportunities for growth. Scott reminds listeners that the real joy comes not just from achieving goals, but from embracing every step of the journey. Tune in to discover how to go farther in both your personal and professional life, and find fulfillment along the way.

 

Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Jul 12, 2024

In this episode, Scott Sambucci delves into the concept of "implementing equals learning," underscoring the importance of experimenting with new strategies in sales. Drawing parallels from his ultra-running experiences, Scott highlights the significance of pushing boundaries to foster growth and achievement. He discusses actionable strategies such as committing to new approaches, thorough preparation, documenting progress, setting and managing risks, and seeking help when needed. Scott addresses common concerns like hesitation and anxiety about trying new sales tactics and shares personal anecdotes to illustrate how overcoming these fears leads to success. Tune in to learn how embracing implementation can transform your sales performance and drive continuous improvement.

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Jul 5, 2024

In this episode, Scott Sambucci explores the theme of "relentless forward progress" through the inspiring story of Patrick, a runner in the Western States 100 race. Scott delves into the key elements of patience, persistence, and perseverance, illustrating how maintaining a positive attitude, overcoming challenges, and adjusting goals can lead to success in both ultra-running and sales. He shares practical strategies such as sticking to the process and seeking help, emphasizing the importance of support and collaboration. Tune in to discover how these insights can drive continuous improvement and success in your sales endeavors.

 

Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Jun 28, 2024

In this episode, Scott Sambucci explores the importance of making hard tasks routine to achieve success, sharing insights drawn from his experiences as an ultra-runner. Scott discusses key strategies such as committing to the task, starting easy, and creating a dedicated workspace. He emphasizes avoiding overthinking and the significance of tracking progress. Scott also shares his plans to support an international runner in a grueling race and his approach to honest communication and team leadership. Tune in to discover practical tips for transforming challenging tasks into routine actions and reaching your goals.

 

Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Jun 21, 2024

In this episode, Scott delves into the importance of putting yourself first to achieve your best in every aspect of life. He explores how setting goals, like training for an ultra marathon, can sharpen your focus and elevate your daily routines. Scott shares his insights on how scheduling everything, from exercise to work commitments, ensures you stay on track and prioritize your well-being.

Scott discusses the concept of "Yes, And" as a powerful tool to protect your time and maintain balance. Whether it's managing work interruptions or family requests, he reveals how this approach helps you stay committed to your goals.

Listeners will gain practical strategies for saying no to opportunities that don't align with their priorities, delegating tasks effectively, and meticulous planning to maximize productivity. This episode is packed with actionable advice to help you put yourself first, achieve more, and feel happier in the process. Tune in for Scott's deep dive into balancing self-care with life's demands.

 

Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Jun 16, 2024

In this episode, Scott and Stephen discussed the critical importance of consistency and the distinction between discipline and motivation. Discipline gets things done whether you feel like it or not, whereas motivation is merely a temporary boost.

Staying consistent is challenging, especially for entrepreneurs with demanding schedules. For tasks such as regularly releasing new marketing content or making your sales calls, success comes from discipline, not motivation. While motivation is fleeting, discipline breeds consistency and lasting results.

 

Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Jun 7, 2024

Go Farther Episode #16: You are not alone - Why we do this

 

In this episode, we had a genuine human-to-human conversation. As entrepreneurs, we're often expected to wear a mask or a Superman cape, but what’s real is behind all that.

I shared a day where I ended feeling exasperated and frustrated. If you're a parent, spouse, or partner and an entrepreneur, you’ve likely had days like this. Knowing I'm not alone reminded me that others are going through similar challenges.

If you’re working hard to build a company and feeling overwhelmed, remember you're not alone. There are people facing far worse issues than billing problems or juggling family roles. This repost serves as a reminder that our challenges are real, but so is our ability to overcome them.

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

May 30, 2024

In this episode, Scott Sambucci emphasizes the critical role of having a coach, sharing examples of renowned coaches and their impact on top performers. He discusses his personal experiences with coaches and underscores the value of seeking coaching for both personal and professional growth. Scott also highlights the importance of being willing to invest in coaching and outlines five strategies for finding the right coach.

Scott addresses the challenge of having a peer group at the same level, which can slow progress, and stresses the need for coaches who push individuals out of their comfort zones. He concludes by emphasizing the significance of finding a coach to achieve more, enhance happiness, and push personal boundaries. 

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

May 24, 2024

In this episode, Scott Sambucci discusses the importance of making the most of unexpected downtime, managing schedules effectively, and maintaining a healthy lifestyle while traveling to maximize productivity. He highlights the need for being prepared and efficient during travel to reduce frustrations and ensure optimal performance.

Scott also emphasizes the value of scheduling breaks and naps to stay refreshed, managing time and routines while on the road, and avoiding over-scheduling meetings. He shares practical tips such as bringing instant coffee packets, packing healthy snacks, and staying hydrated to maintain energy levels and productivity during travel.

 



Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

May 17, 2024

In this episode, Scott Sambucci sits down with Dan Waldschmidt, a best-selling author, motivational speaker, and business strategist, to explore the application of Dan's EDGY Framework to the life of an entrepreneur and startup CEO. Dan's journey from success to failure and back again, including a moment where he nearly took his own life, brings a unique perspective to the conversation. Despite facing immense challenges, Dan's resilience and determination have propelled him forward, reflected in his book "Edgy Conversations: How Ordinary People Can Achieve Outrageous Success," which has become a 9-time bestseller. With a personal goal of setting the world record for the most running miles covered in 24 hours, Dan's intensity and purpose shine through as he and Scott delve into strategies for achieving success in the entrepreneurial world.



Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

May 10, 2024

In this episode, Scott discusses the benefits of automating decisions to maintain discipline and productivity in both personal and professional settings. He emphasizes the importance of time blocking and accountability in overcoming distractions and ensuring consistency in routines. By sharing examples from his own life, such as scheduling specific times for workouts or prospecting and sticking to them, Scott provides listeners with practical strategies to enhance their focus and efficiency.

Scott offers five strategies for automating decisions to increase productivity and satisfaction, including automating daily stand-ups and regular meetings with the team, and preparing ahead by laying out gear and materials in advance. Additionally, he stresses the importance of structured prospecting schedules to avoid decision fatigue and maintain a disciplined approach to achieving goals. Through actionable insights and systems, Scott encourages listeners to adapt his strategies to suit their own situations for personal and professional growth.



Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

May 3, 2024

In this episode, Scott Sambucci explores the balance between deliberate and emergent strategies in personal and professional settings. Drawing from his ultra running experiences and work life, he shares practical applications of this balance, such as his decision-making process for participating in a 200-mile race and his strategic decision to work with Monica Stewart. Scott highlights strategies for being deliberately emergent, including monthly planning sessions, learning to say no, and maintaining effective communication with team members and partners.

Scott addresses customer needs by discussing the challenge of balancing planned strategies with emergent opportunities and the importance of openness to new ideas. He emphasizes effective communication with team members and advisors to navigate challenges and opportunities. Additionally, Scott shares insights into recognizing and pursuing opportunities that align with one's interests and bring joy to their work. His advice includes actively listening to oneself and exploring new possibilities that enhance work fulfillment and excitement.



Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Apr 26, 2024

In this episode, Scott emphasizes the crucial role of routines in achieving both goals and happiness. He shares personal examples and strategies to guide listeners on their journey to success. Scott highlights the importance of routine in ultra running and training, as well as establishing structured routines at work. He underscores the value of repetition and consistency in routines as drivers of personal growth and productivity.

Addressing customer needs, Scott discusses the benefits of finding a routine in work and personal life, such as reducing decision fatigue, focusing on priorities, and creating predictability. He suggests structuring work weeks with themed days, dedicating specific days to content creation, client work, coaching, operations, and other tasks. Scott also emphasizes the importance of eliminating distractions by turning off notifications and using airplane mode, allowing for greater focus and adherence to routines. Additionally, he stresses the need for consistent scheduling to maintain discipline and cultivate habits.



Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Apr 19, 2024

In this episode, Scott underscores the pivotal role of clarity, control, and confidence in attaining success, offering a structured approach to goal-setting. He emphasizes the importance of visualization, effective planning, and preparation, advocating for the mapping out of timeframes and conducting standups and meeting prep. Introducing the concept of account planning meetings for key accounts, Scott provides a detailed example of preparing for an on-site meeting, highlighting the significance of thorough planning and communication with stakeholders. Addressing customer needs, he stresses the ability to capitalize on opportunities and execute plans through principles of planning, preparation, and visualization. Additionally, Scott shares strategies for setting and achieving key performance indicators (KPIs) to reach specific goals and milestones, offering practical insights for effective implementation. Through actionable advice and real-world examples, Scott equips listeners with the tools and mindset necessary for achieving success in their endeavors.



Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Apr 12, 2024

In this episode, Scott underscores the crucial elements of clarity, control, and confidence in the pursuit of success, offering a structured approach to goal-setting. Emphasizing the significance of visualization and effective planning, he advocates for meticulous preparation through time mapping, standups, and meeting prep. Introducing the concept of account planning meetings for key accounts, Scott provides a detailed example of preparing for an on-site meeting, highlighting the importance of thorough planning and communication with stakeholders. Addressing customer needs, he stresses the ability to seize opportunities and execute plans by adhering to principles of planning, preparation, and visualization. Additionally, Scott shares strategies for setting and achieving key performance indicators (KPIs) to reach specific goals and milestones, offering actionable next steps for implementing account planning meetings, conducting standups and meeting prep, and blocking time for planning and preparation. Through practical insights and actionable advice, Scott equips listeners with the tools and mindset necessary for achieving success in their endeavors.

 

Listen & subscribe to The Startup Selling Show here:

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Apr 5, 2024

In this episode, Scott delves into the transformative power of gratitude, emphasizing its profound impact on both personal and professional growth. He underscores the importance of recognizing abundance and opportunities, urging listeners to shift their mindset towards problem-solving and ownership. By reframing challenges as opportunities for growth and learning, Scott introduces a powerful strategy for overcoming obstacles and achieving success. Addressing customer needs, Scott emphasizes the significance of understanding and addressing prospects' problems, highlighting the importance of creating demand for software systems by solving real-world business challenges. Moreover, he stresses the value of aligning with customers' strategic priorities and seizing opportunities to assist them, fostering a sense of gratitude for the ability to make a positive impact. Through strategic insights and actionable advice, Scott empowers listeners to embrace gratitude as a catalyst for driving meaningful change and achieving their goals.



Listen & subscribe to The Startup Selling Show here:

 

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Mar 29, 2024

In this episode, Scott Sambucci delves deep into the transformative power of confidence, drawing from his rich tapestry of experiences, which include training for arduous 100-mile races and competing in Brazilian Jiu-Jitsu tournaments. Through captivating anecdotes and practical insights, Scott underscores the indispensable role of confidence in both professional and personal realms. He highlights the importance of instilling confidence in oneself and others, exemplified by a customer's approach to empowering soccer players on the field. Moreover, Scott addresses common challenges encountered by company founders, such as the tendency to seek constant validation, and advocates for the implementation of structured sales processes to bolster confidence and expertise in client interactions. Additionally, Scott offers invaluable guidance on navigating stakeholder engagements, providing strategic advice on pricing strategies and decision-making processes. Through actionable next steps, including assistance in webinar content creation and outreach strategies, Scott empowers listeners to cultivate unwavering confidence, refine their sales approach, and navigate complex business landscapes with conviction and resilience.



Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Mar 22, 2024

In this episode, Scott emphasizes the universal importance of resilience, offering three essential steps: commitment, control, and challenge. He shares a personal story of resilience during a demanding training run, illustrating the power of perseverance in overcoming obstacles. Customer needs revolve around persisting with business efforts, including prospecting and maintaining focus amid distractions. Budget considerations stress the ongoing necessity of consistent prospecting efforts in business operations. Scott introduces strategies for building resilience, such as leveraging past experiences and setting aside dedicated time for prospecting. Overall, the episode provides actionable insights for cultivating resilience in both personal and professional spheres, empowering listeners to overcome challenges and achieve their goals.



Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Mar 15, 2024

In Episode 4 of the Go Farther series, Scott delves into the intricacies of overcoming obstacles, drawing inspiration from the hero's journey archetype. He underscores the importance of maintaining flexibility and relentless progress in the face of challenges, urging listeners to view obstacles as integral parts of their own narratives. Throughout the episode, Scott emphasizes the significance of problem-solving, meticulous planning, and the willingness to seek assistance when encountering hurdles. He outlines a practical four-step process for adapting to obstacles, empowering listeners to confront challenges head-on with confidence and determination.

Key customer needs discussed include the potential loss of top clients, the ramifications of making a bad hire and navigating shifts in market demand. Stakeholder insights shed light on challenges such as team members' potential leave or illness, as well as personal emergencies impacting business operations. Customer budget considerations highlight the importance of asking for assistance when faced with obstacles.

In essence, Scott's episode serves as a beacon of guidance, reminding listeners to embrace challenges as opportunities for growth and to seek help when needed on their journey to success.



Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Mar 7, 2024

In this episode of the Go Farther podcast, Scott shares valuable insights into the art of staying focused on the present moment while effectively managing future concerns. He dives into practical planning strategies, emphasizing the importance of prioritization and time management for achieving productivity.

Throughout the episode, Scott addresses common customer needs and concerns, such as hiring decisions and budget considerations, offering practical advice applicable to various industries and scenarios. Stakeholder discussions revolve around organizational strategies and pipeline management, providing actionable insights for listeners.

 

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

Mar 1, 2024

Join Scott as he recounts his transformative experience with the Uberman triathlon, sparking the inception of GoFarther. In this episode, he highlights the importance of tackling difficult challenges and forging personal frontiers.

 

With fervor, Scott encourages listeners to pursue bold ideas, emphasizing the invaluable lessons learned through adventurous endeavors. Tune in for inspiration to embrace discomfort, push boundaries, and embark on your own extraordinary journey of growth and discovery.

 

Listen & subscribe to The Startup Selling Show here:

 

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

 

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