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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Jan 8, 2020

“Daily Dose: One Step at a Time"



I just signed up for my next ultra marathon – it's in February down in New Zealand.

 

This past weekend, I built out the next three months – what does the training look like? What's January going to look like?  What's December gonna look like? What is the rest of November going to look like?

 

From there I break it down week-by-week – When are my long runs in the hills and how will I fit in my training with the holidays.

 

People ask me all the time – "How do you train? How do you get ready for these races?" 

 

And there's something that I realized over the weekend as I was getting ready for my one workout on Sunday morning. 

 

As much as I put together monthly training programs or three-month training programs and how I want each week to look, the one thing that matters is the next workout.

 

For your company, the lesson is the same.

 

When you're building your company and you're growing your sales, too often we fixate on where do we need to be by the end of the year? Where do we need to be by the end of next quarter? 

 

Yes, you've got to set the vision. You need to know where you want to go. 

 

But when it comes down to it, it starts with doing those 20 calls today. It starts with preparing the right way for the next meeting. It starts with having the right plan of action for that conference you're flying to tomorrow. 

 

Everything begins with that one thing that's in front of you – next sales call, the next customer, the next product release. 

 

Just do the next thing, do the one thing that's in front of you, that's gonna get you closer to where you want to do – one step at a time.



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