Ep. 54: Acquire, Activate & Accelerate Your Digital Marketing Leads – An Interview with Howard Kingston

I had the pleasure of sitting down with Scott Sambucci from SalesQualia on his Startup Selling Podcast recently to discuss digital marketing for startups.

We touch on the mistakes startups make when setting up their digital marketing strategy, how to pick your marketing channels, why you need to pick a niche and focus on it, and so much more…

The interview focuses both on how a startup business owner can improve their marketing, AND common mistakes everyone should avoid.

Here are just a few of the topics we tackled in our conversation:

• The biggest mistakes startups make when setting up their marketing strategy.
• How to reverse engineer your marketing.
• Doing stuff and making noise vs driving towards specific results.
• The importance of focusing on a niche vs trying to sell to everyone.
• Why you need to set up strict KPIs for all of your marketing activities.
• The different types of channel: How to select the right channels. What is channel bias and how to avoid it.

You can listen to the podcast over here on the SalesQualia website.

Enjoy!