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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Now displaying: Page 1
Oct 29, 2019

In this episode of the Startup Selling Podcast, I interviewed Brett Gilliland, Co-Founder & CEO at Elite Entrepreneurs.

 

As the original leader of Infusionsoft’s "Built to Last" efforts, Brett spent 10 years helping Infusionsoft grow from less than $10M to over $100M in revenue.  Brett's roles at Infusionsoft included: Built to Last Champion, Strategic Advisor to the CEO, VP of Infusionsoft, and VP of Leadership Development. He also Co-Created the Elite Programs with Infusionsoft’s CEO, Clate Mask. 

 

Brett has experience in high-impact, trusted-advisor roles in both large and small organizations across multiple industries. He has worked with hundreds of $1M-$10M entrepreneurs and their teams to develop and implement the organizational and leadership processes and systems they need to grow. 

 

When he isn't busy serving Elite businesses, Brett loves family life with his beautiful wife, Sharon, and their 8 children!



Some of the topics that Brett and I discussed in this episode are:

 

  • The five (5) stages of a small business.
  • The definition of each of the five stages.
  • The challenges that most entrepreneurs experience when they're in each stage.
  • The challenges in growing from stage to stage.
  • Solutions for overcoming the growth challenges in each stage.
  • Company culture and the importance of setting the company’s vision as the CEO.
  • The challenges when it comes to building, managing and growing a team.
  • How can you ‘gift’ ownership of certain roles to the people on your team.
  • Strategies and ways you can make your team grow.




Links & Resources

 

Connect with Brett:

Elite Entrepreneur: growwithelite.com

Brett Gilliland on LinkedIn: www.linkedin.com/in/built2lastchamp

 

To receive a copy of the 5 Stages of Small Business Infographic, text “Stages” to 72000

 

Books & Resources:

 

The Rule of 3 and 10: www.sequoiacap.com/article/the-rule-of-3-and-10

 

Multipliers: How the Best Leaders Make Everyone Smarter www.amazon.com/Multipliers-Best-Leaders-Everyone-Smarter/dp/0061964395

 

Leadership and Self Deception: Getting Out of the Box

www.amazon.com/Leadership-Self-Deception-Getting-Out/dp/1576751740



The Anatomy of Peace: Resolving the Heart of Conflict www.amazon.com/Anatomy-Peace-Resolving-Heart-Conflict-ebook/dp/B00SGET4BS

 

The Outward Mindset: How to Change Lives and Transform Organizations 

www.amazon.com/Outward-Mindset-Change-Transform-Organizations-ebook/dp/B07V4GKZCV

 

The Five Dysfunctions of a Team: A Leadership Fable

www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756

 

Good to Great: Why Some Companies Make the Leap and Others Don't 

www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996



Listen & subscribe to The Startup Selling Show here:

Stitcher | Spotify | Apple Podcasts | Soundcloud | SalesQualia.com

 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

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