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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Ep.100: Thoughtful Selling & CRMs That Actually Work – A Conversation with Salesflare's Jeroen Corthout 0
Aug 18, 2020

In this episode of the Startup Selling Podcast, I interviewed Jeroen Corthout.

 

Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies.

 

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.

 

It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.



Some of the topics that we discussed in this episode are:

 

  • Jeroen’s background story.
  • How do you think about a CRM that you own and use?
  • How do you follow up with leads and customers?
  • How do you bridge gaps?
  • How to make your leads feel as if they’re the only person you’re talking to?
  • Proper account mapping and adopting the outreach/communication with your sales leads based on individual situations.
  • What are some nudges for follow-ups?
  • How do you get thoughtful with your follow-ups and establishing the links between accounts and people at the accounts you are targeting?

 

Link & Resources:

 

Salesflare website: salesflare.com

 

Jeroen's LinkedIn: www.linkedin.com/in/jeroencorthout

 

Jeroen's podcast, Founder Coffee: foundercoffee.salesflare.com




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