Guest: Stacy McKenzie
Stacy McKenzie is the director of Lucid Studios--at Lucid they are developing the next level of camera technology to enable VR and AR content creation with real-time image processing. She is also the founder of Optical North, a San Francisco based video and film production team dedicated to bringing vision and creativity to every story.
Show Notes & Topics:
- Description of what Stacy does
- “Hour glass effect” model for scaling business and growth
- How startups should leverage video to market and sell to their target market
- The importance of building long-term relationships with clients
- Know your message
- Reasons to use video; e.g., appeal to mobile users, tutorials, company introductions
- Video is like a personal conversation, solves problems with first impressions
- Stats and sales benefits; e.g., email campaigns, Google stats, ROI
- Think “one on one” conversation with ideal customer
- Video based on vanity or branding strategy--what’s the goal of your video?
- Have a platform for sharing video
- Look smart as an authority in your market
- Video is the “hook”
- Tradeoff: low-end quality video vs. professional video
- Starter package for cadence of low-end and high-quality videos; e.g., elevator pitch, call to action, video blogs
- How to get seen in your target market
- Qualification questions for hiring video companies
- Find videos you like and refer to those when qualifying a company
- Document special events
- Communication is key between you and video company
Links & Resources:
Stacy McKenzie on LinkedIn: www.linkedin.com/in/stacymckenzie/
Contact email: opticalnorth@gmail.com
Lucid Studios: http://getlucidcam.com/
Optical North Productions: http://www.opticalnorth.com/
Optical North videos: https://vimeo.com/user28608336
TedX Talk on Virtual Memory with Stacy McKenzie: https://vimeo.com/200733646
UN Women, inequality in the workplace: http://www.unwomen.org/en
He for She Campaign, Emma Watson: www.heforshe.org/en