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Startup Selling: Talking Sales with Scott Sambucci

Over the past twenty years, I’ve led three Silicon Valley startups to their first customers and revenue, and sold everything from financial data, enterprise software, and vaporware to cabinet doors, amusement park daily programs, and “would you like fries with that…?” My customers have included the largest financial institutions in the world, top US Universities, cabinet door makers and people that eat at Applebees and go to amusement parks... I’ve learned a lot, and made a few, ahem, well… a lot, of mistakes. Here in The Sales Podcast with Scott Sambucci, I share the lessons learned from my past two decades of selling. In each episode, I discuss a specific topic in selling and sales strategy like how to find new prospective customers, how to manage leads, how to run an effective sales meeting, uncovering customer needs, and developing pricing strategies. Episodes are a mix of guest interviews, observations from the field, and sales techniques that I’m using every single day. And people that care about such things, I’ve written two books, been a TEDx Speaker, been featured on CNBC, The Financial Times and NPR. Oh… I’m also a husband, a dad, and a three-time Ironman triathlete. Build your sales process so that you can have the company you imagine. The Sales Podcast with Scott Sambucci will help you get there.
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Startup Selling: Talking Sales with Scott Sambucci
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Now displaying: Page 1
Mar 15, 2024

In Episode 4 of the Go Farther series, Scott delves into the intricacies of overcoming obstacles, drawing inspiration from the hero's journey archetype. He underscores the importance of maintaining flexibility and relentless progress in the face of challenges, urging listeners to view obstacles as integral parts of their own narratives. Throughout the episode, Scott emphasizes the significance of problem-solving, meticulous planning, and the willingness to seek assistance when encountering hurdles. He outlines a practical four-step process for adapting to obstacles, empowering listeners to confront challenges head-on with confidence and determination.

Key customer needs discussed include the potential loss of top clients, the ramifications of making a bad hire and navigating shifts in market demand. Stakeholder insights shed light on challenges such as team members' potential leave or illness, as well as personal emergencies impacting business operations. Customer budget considerations highlight the importance of asking for assistance when faced with obstacles.

In essence, Scott's episode serves as a beacon of guidance, reminding listeners to embrace challenges as opportunities for growth and to seek help when needed on their journey to success.



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